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Seminar on Hybrid Television (Brussels, 8 March 2012)

Seminar on Hybrid Television (Brussels, 8 March 2012) EBU Principles for Internet Connected and Hybrid TV. Michael Wagner, EBU. Why EBU Principles. Broadcaster-driven HBB systems are promising... - they protect and enhance the value of broadcasting services

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Seminar on Hybrid Television (Brussels, 8 March 2012)

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  1. Seminar on Hybrid Television (Brussels, 8 March 2012) EBU Principles for Internet Connected and Hybrid TV Michael Wagner, EBU

  2. Why EBU Principles • Broadcaster-driven HBB systems are promising... - they protect and enhance the value of broadcasting services - they maintain a high level of consumer protection • ...but they are only part of the overall picture - Samsung TV, Google TV, etc. - limited influence of broadcasters • EBU Principles are targeting hybrid TV systems in general - EBU Members call for all systems to be designed in ways which respect the proposed basic Principles

  3. The EBU Principles • ...are based on discussions with broadcasters worldwide - see the World Broadcasting Union discussion paper of January 2011 • ...are in the form of an EBU policy paper - adopted by the EBU Executive Board in April 2011 • ...are meant as a contribution for discussion with other stakeholders (industry, regulators) - not an industry Code of Conduct • ...are without prejudice to more detailed or stricter rules at the national level

  4. Aims • to allow all stakeholders to seize the opportunities offered by hybrid systems - A common understanding among stakeholders should ease the introduction of hybrid systems • to provide safeguards against potential risks - Measures embedded in the design of hybrid systems - protection by design - are often more effective than ex post intervention - Recognition that public interests (e.g. protection of minors) have to be respected

  5. First challenge: accessibility • Broadcasters' content must remain easily findable and accessible for viewers • Viewers must be enabled to access any application or portal provided by broadcasters while watching their channels • Intermediaries must not destroy the channel experience • Providers of hybrid TV portals and other intermediaries must guarantee non-discriminatory access • Audiovisual programmes must be properly referenced by media search engines

  6. Accessibility: different visions

  7. Second challenge: content integrity • The integrity of broadcasters' content and the economic value of their services must be protected against overlays and other "parasitic" behaviour by third parties • The authentic display of audiovisual content benefits the user's viewing experience • Overlays on the television picture should occur only following an active decision by the viewer • While viewers may wish to aggregate content from different sources, there must always be a clear identification of the content source

  8. Content integrity: different visions "Yahoo's Connected TV knows what you're watching and can display overlays based on it" (Source: CNET/Yahoo)

  9. EBU Principles: what effect? • Discussions with TV manufacturers • Presentations to regulators • Will it impress the designers of future hybrid TV systems? • In the EBU's view: voluntary alignment would reduce the risk of litigation and the need for regulatory intervention.

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