GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune

1. GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune www.gmmr.in Confidential • GENESIS

2. Genesis23 Years in Market Research GENESISmade a modest beginning in the year 1993. Starting with B2B research ,over the years GENESIS added a range of services to its fold. GENESIShaving established a strong foothold in the domestic market has recently expanded its operations in the international market . GENESIShas successfully not only grown and maintained its client base, but has always been the preferred agency to domestic and international clients from a spectrum of industries.

3. Genesis Mr. Anil DhaneshwarFounder Managing Director • GMMR is the brainchild of Mr. Anil Dhaneshwar, Post graduate in management. A sound Market Research Professional and an entrepreneur par excellence he has more than 20 Years experience across a spectrum of research verticals within and outside India . • To his merit a numerous research and consulting assignments have been completed over these two decades with special mention of projects in Industrial research , B2B , automobiles, Banking , Insurance , Sentiment tracking , FMCG, and impact studies.

4. Mr. Shrikant KulkarniFormer BU Head with The Nielsen Company • Post graduate in management having more than 30 Years experience in research across various fields , and over a decade in the Indian Modern retail industry. He has serviced giants in Indian and international retail , • FMCG, B2B companies for years. He brings in key strategic inputs to his clients business plans. Mr. Abbas Naqvi Senior Manager • B.E and Post graduate in management from Symbiosis Institute of Management. He has about 15 years of experience in Primary and Secondary Research and Project Management with a good knowledge about the market pertaining to automotive, chemical industry

5. GenesisCore Team & Network Infrastructure • Nationwide Field network • CATI Mr Anil Dhaneshwar Founder & Managing Director Above 20 years of rich experience in market research Research Team : Key Geographies

6. AnalysisGENESISendeavor to make a research - actionable • The primary data collected – f2f and /or CATI-goes through a rigorous process of back checks, cleaning, consistency and validation. • We are experienced and adequately equipped to handle large data / data bases . • We have teams with hands on experience on SPSS, Quantum, ACCESS • With ourexperience of over two decades ,coupled with sound in house analytical capabilities we put in every endeavor to make a research meaningful and actionable for our clients

7. Range of ServicesQuantitative & Qualitative research, B2B Research Market Facilitation Services Social Research CSR Primary Market Research Secondary Research CATI

8. PRIMARY RESEARCH

9. QUANTITATIVE RESEARCH

10. QUANTITATIVE RESEARCH

11. QUALITATIVE RESEARCH

12. QUALITATIVE RESEARCH

13. F2F InterviewsWell trained field force with an extensive reach • Respondents : • Individuals /Consumer interviews • Corporates • SMEs • Trade • Agriculture • Services : Banking , Insurance, Finance , Education • Coverage • Cover majority of the towns : all million plus population towns lower pop strata locations • #Interviews/year • ~ 20000 • Closed ended, Semi structured , Discussion led interviews

14. CATITracking studies: The Cost Effective way to interview target respondents Clients are doing tracks with us for FIVE years • Active Capacity Available : 25 Workstations • Languages for interviewing : Eight • Number of interviews done /year :20000 respondents approx. • Customer /Individual interviews : 15000 respondents approx. • Corporates : 5000 respondents approx • SMEs : 5000 respondents approx. • Average length of Interview: • Individual interviews : 15 minutes upto 25 questions • Corporates : 20 minutes upto 40 questions • SMEs : 15 minutes upto 30 questions • Experienced interviewers • Blanket Recording of All the Calls

15. CATI Process Flow • **Software Testing and Approval by Client • Pre-coded lists are fed to the software • Open-ended responses are also coded and fed and wherever required can be provided as a drop-down menu • Blanket recording of interviews are accessible to client • Back-ups are being taken automatically on the server. Historical data is available whenever needed

16. USING CATI CATI: COMPUTER AIDED TELEPHOINC INTERVIEWSA cost effective and reliable methodology for PERIODIC Trackers/ interviews/ DATA COLLECTION A thought from Genesis being accepted by Indian corporates Confidential • GENESIS

17. Sectors Covered • Industrial products • Automotive • Banking and Insurance • Chemicals and Agriculture • Construction Equipments • Consumer durables • FMCG • Engineering • Telecom • Oil and Gases • Real estate • Education

18. Clients Rely on us

19. Clients Rely on us

20. Clients - Repeat and Regular clients is our strength

21. ClientsRegular International clients add to our strengthWe are on the panel of UNICEF

22. 7,JAY APARTMENTS,64/3,INCOME TAX LANE REGE PATH,PRABHAT ROAD,PUNE 411004,INDIA+91 20 25328000 / 2532 8007 THANK YOU! GENESIS MANAGEMENT & MARKET RESEARCH Pvt.Ltd. info@gmmr.in OR anil@gmmr.in +91 98 903 03389 Confidential • GENESIS