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CHAPTER 8 Internet Marketing Management Team Decision Making Event

This scenario involves developing a plan for student organizations to distribute information and assist customers in placing orders online. Additionally, suggestions are sought for a reasonably priced gift for customers who spend over $50 and how to update the website for more effective product promotion.

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CHAPTER 8 Internet Marketing Management Team Decision Making Event

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  1. CHAPTER 8Internet Marketing Management Team Decision Making Event • Scenario • You must develop a plan to be used by student organizations that describes how to distribute information to the expanded target market and assist customers in placing their orders online. • You must also develop a system to ensure the sale is credited to the appropriate school organization. (continued on the next slide)

  2. CHAPTER 8Internet Marketing Management Team Decision Making Event • Scenario • In addition, Holiday Joy wants your suggestion for a reasonably priced gift to give customers who purchase more than $50 of merchandise. • The vice president would also like your suggestions on how to update the web site to promote products more effectively. (continued from the previous slide)

  3. CHAPTER 8Internet Marketing Management Team Decision Making Event • Description • You will present your recommendations to the vice president. • You will have ten minutes for your presentation, and the judge has five minutes to ask questions.

  4. CHAPTER 8Internet Marketing Management Team Decision Making Event • Performance Indicators Evaluated • Describe the unique aspects of Internet sales. • Explain online sales strategies. • Discuss the features of an online sales campaign. • Conceptualize web site design. • Explain the relationship between customer service and distribution. • Explain the nature of positive customer/ client relations. • Explain the nature of online advertisements.

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