Rishi Pathania, June 24 th , 2011

1. Community ownership: the human touch of chemistry - TCL case study Rishi Pathania, June 24th , 2011

2. Tatas in the Community “In free enterprise, the community is not just another stakeholder in business but in fact the very purpose of its existence.” - Mr. Jamshetji Tata, Founder, Tata Group “ What come from the people must go back to the people many times over.” - Mr. J R D Tata “Central to the value system we adhere to in the Tata Group is our commitment to community development. This commitment is grounded in the belief that what we do must benefit the community and the nation.” - Mr. Ratan Tata, Group Chairman

3. The Okhamandal area

4. The Okhamandal area • Located on the western most tip of Saurashtra Peninsula in the Jamnagar district of Gujarat. • Surrounded on three sides by the sea. Near a major tourist place “Dwarka” • The biggest concern is non availability of fresh water. • Average annual rainfall 10-12 inches with salinity ingress because of high runoff and slow soil retention rate. • This region is one of the most drought prone regions of the country with low productivity and limited source of livelihood • Overall backward area, however agriculture is still the predominant occupation . • No other major industry nearby and lacks initiative for enterprise. • Expectations from the Tata Chemicals is very high and People are used to being taken care of (Relief).

5. We are required to plan for the future in a fragile world Background • In 2003, humanity’s ecological footprint (demand on nature) exceeded global bio-capacity (nature’s ability to meet this demand) by 25% • India has the third highest total demand on bio-capacity(USA - 20%; China – 15%) • 6% of world’s ecological footprint • 0.8 global ha/capita vs. 2.2 global ha/capita avg. • 125 out of 152 countries • 4% of world’s bio-capacity • 17% of world population A World of Concerns

6. We need to address the five key factors that influence the extent of ecological imbalance Background • Footprint intensity • Increase energy efficiency, reduce, reuse, recycle… • Consumption of goods and services per person • Make cities compact and resource-efficient… • Bio-productive area • Reclaim degraded land, good land management… • Bio-productivity • Prevent land-water degradation, mitigate climate change… • Population • Offer women access to better education, opportunities…

7. The Chemical Complex • Promoted by Tatas in 1939 to manufacture Soda Ash • Products manufactured at Mithapur Complex includes Soda Ash, Tata Salt (Desh Ka Namak), Sodium Bicarbonate, Cement. • A water management initiative for the Mithapur plant and township led to the conversion of the co product - salt - being processed, enhanced and marketed as a high grade table salt – today Tata Salt is India's leading branded salt • Only Soda Ash company in world which converts process waste though a unique process (Patient applied) into a usable commodity – cement. • Unique distinction of a soda ash plant that filters and uses its waste solids • Synthetic soda ash plants produce ~ 0.4 MT of waste solids per MT of soda ash • The common discharge methods are • Discharge into sea • Discharge into river • Refill of underground brine reservoirs • Storing in a pond or lagoon

8. The human touch of Chemistry Vision Serving society through science Mission • We shall be amongst premier chemical companies by: • Leveraging science to deliver new and innovative offerings • Enhancing value to our customers • Delivering superior returns to our shareholders • Leading in corporate sustainability • Nurturing innovation, • learning through diversity and team work amongst employees Values Integrity, Safety, Excellence, Care, Innovation

9. The CSR process • Creating awareness for project, its objectives, and concept of participation through village meetings, awareness drives, exposure visits and training programs. • Formulation of the village committee & Self help groups with representatives from all segment including women members (mandatory). • Conducting participatory rural appraisals (PRA)and creation of village action plan & collection of contribution from communities. • Training community and project planning through implementation of a pilot entry point activity. • Actual project implementation with guidelines. • Handing over and ensuring sustainability. The most important aspect of all program is people’s participation. The management and responsibility of all projects rest with the community which results in a ownership.

10. Implementation Structure • I. ESTABLISHMENT OF TRUST • A. Tata Chemicals Society for Rural Development (TCSRD) for undertaking community development initiatives in partnership with development / funding agencies in our neighborhood • B. Golden Jubilee Trust – Donations for education, health care and to other organizations • C. UDAY Foundation – A rural BPO to provide employment opportunity to unemployed rural BPO. • D. OKHAI Centre for empowerment – To build a sustainable Business of Rural Handicrafts/ Products • II. SPECIAL PROJECTS • A. Desh Ko Arpan - Girl child education through Various NGOs • B. Dharti Ko Arpan – Environmental projects of National importance.

11. The Tripartite model • Funds • Technology • Expertise • Community mobilization • Community ownership • training and capacity building • Shramdaan & Contribution

12. Focus area Thematic focus Natural Resource Management 1.Water Conservation & Water Management 2. Agriculture & Animal Husbandry Income Generation 1. SHG 2. REDP. 3. UDAY Foundation 4. OKHAI 6. BadhteKadam Health & Education 1. Affirmative Action. 2. Mobile Van 3. Aids awareness and Special camps. 4. Scholarship. 5. Infrastructure (last mile financing). Environment Conservation 1. Mangrove 2. Greening 2. Biodiversity. 3. Eco club 4. Whaleshark 5. Lion Cons Group based approach. Partnership with Govt and Non Govt Agencies. Continuous focus on capacity building and sustainability.

13. Mithapur operations has steadily reduced its dependence on fresh water Water Conservation – Plant Total Fresh WaterRequirement Cooling waterFresh to Sea Process waterFresh to Sea Conservation Measures In house production of desalinated water 185 Lac gallons/day 5 Lac gallons/day

14. Water Conservation – Community

15. Water Conservation – Community Formation of VLO (Village Level Organization) - Total 40 VLO are working as executive body at village level Water conservation – 237 MCFT capacity created benefiting 27 villages resulting in 6420 acre of land covered under irrigation and agriculture intervention thus improved production by 40%. The direct economic gain per year is approximately Rs. 240 -270 lakhs. Water Management -270 farmers have adopted new water saving technology (drip & sprinkler). The farmers are using technology in 1345 acre of land which results in water saving by 32-50% and increase in area under irrigation Drinking Water Infrastructure -. The distribution infrastructure completed in 16 villages, covering 4545HH.

16. Water Conservation & Water Mgt • Drinking water & sanitation with WASMO • To provide safe drinking water in sufficient quantity ( 70 liters/day/head) at door step • To execute & operate project though village community (Two persons per village were trained for measuring quality of water) • To built awareness & capacity building in the community • Impact : • No of villages covered : 31 • No of roof rain water harvesting structures implemented till date : 1607 • Water harvested : 160.7 lac liters / annum

17. Water Conservation & Water Mgt • Water Conservation thru water saving technologies • Sprinkler and Drip irrigation. • Change in cropping pattern • Introducing indigenous an native varieties. • DEVELOPING WATER CODE

18. Environment conservation • Umbrella programme “Dharti KoAarpan” • An integrated coastal management approach involving Govt. Depts., institutions of excellence and the community. • Integrated coastal management for strengthening of fragile coastal ecosystem like Mangrove plantation. • Greening • Endangered species protection like Save Asiatic Lion, Save Whale Shark • Participatory approach to ensure awareness, capacity building and long term sustainability of the project.

19. Integrated coastal management • ECO Club Program: • 25 ECO Clubs established with an outreach of more than 3,500 students. • ECO Fair program for establishment of village level biodiversity database. • Chatak – Local Eco magazine. • Partnership with Marine National Park Dept. for marine life awareness programs.

20. Integrated coastal management • Mangroves Plantation Project: • Partnership with IUCN – MFF • Plantation at Rukshmani creek site, Dwarka. • 30 acres covered at Rukshmani Creek site, Dwarka. • 1.5 lacAvicennia marina mangrove seedlings raised at Arambdasaltworks nursery. • Participation & training of local women and youth. • Awareness drives • Formation of Rupen School ECO Club • Exposure visits for students & teachers • Plantation work on 70 acres completed. • Support by Rupen Bandar fishermen community

21. Integrated coastal management Mangroves Plantation Project:

22. Greening • Biodiversity Reserve Plantation Project: • Grasslands invaded. • Rampant spread of GandoBaval (Prosopisjuliflora), an exotic invasive species. A very hardy species; can survive droughts; not browsed by herbiverous animals; good regeneration capability. • Indigenous flora on decline. • Some species have become endangered. • The human-wildlife conflict • Wildlife on decline. • Destruction of local biodiversity.

23. Greening • Biodiversity Reserve Plantation Project: • Project aim: Conservation of indigenous flora. • A total of 80 acres covered under indigenous flora plantation including a 30 acres exclusive plantation of “Gugal”. • 85 acres covered under plantation with 21 species of trees. • Being expanded by 15 acres per annum • 114 species of ephimerals and many ephimerals have medicinal values. • Wildlife staging comeback. 2 new endangered fauna species – Star Tortoise & Harrier- recorded at site.

24. Greening Malara Green Project: To reclaim inorganic sludge dumped at the site by developing a green cover. To select local plant species for developing a green cover and to establish a nursery near the green cap site. To use sea water, local urban solid waste and suitable micro organisms for sustainable plant growth. To prevent the fugitive dust emission along the area Plants should be xerophytic, preferably halophytic and sturdy so that they can grow in the hardy conditions prevalent in the area. They should be unpalatable so that the cattle do not eat them and non-commercial so that community intervention is minimised The plantation should have an aesthetic appeal and should help in promotion of biodiversity at the site. Use of Mycorrhiza technology

25. Greening • Malara Green Project:

26. Greening Malara green project:

27. Endangered species protection • Save Whale Shark Project: • A total of 281 whale sharks rescued since inception of project, making it one of the biggest rescue operations for an endangered species. • 2 Whale Shark individuals identified through photo technique & details submitted to global database • 5 tissue samples collected for DNA testing. • Habitat study work around Mangrol - Veraval - Diu area is in progress. Work expected to be complete by May 2011. • Water sample collection for analysis of biological parameters including identification of planktons also being carried out. • First visual tag which is expected to give better understanding of WS migration patterns.

28. Endangered species protection • Save Whale Shark Project:

29. Endangered species protection • Save the Asiatic Lion Project: • More than 15,000 open wells in and around the Gir Forest which pose threats to wildlife. • Wildlife causalities due to accidental fall in these open wells. • Partnership with Gujarat State Forest Dept. for barricading the open wells. • 100% commitment by barricading1002 open wells in Phase-I. • Work for securing 200 more wells initiated under Phase-II.

30. Endangered species protection Save the Asiatic Lion Project:

31. Income generation Self help groups (SHG) - Rural Entrepreneurship Development Programme. Livelihood through affirmative action. BadhteKadam

32. Initiatives under Income generation R E D P BadhteKadam Uday Foundation Okhai UDAY FOUNDATION is an initiative to generate employment for the local educated youth around our plant locations and to give them exposure of Hi- Tech Service Industry where they can grow and build their career. The first UDAY centre came into existence on 22nd January 2008 at Mithapur with the technical support of TBSS. As Okhamandal region is declared dry, the agriculture pattern is irregular and un reliable source for livelihood. The REDP program strives to develop entrepreneurship qualities in rural youth and guide them adeptly to engage themselves in productive enterprises. The month long business orientation course helps the entrepreneurs in product identification, gaining general business skills, bank / financial linkage, raw material sourcing & marketing The proposed project is to provide market oriented skill training to 270 candidates through its employability training. Three trades are selected based on the outcomes of the Employability Potential Assessment (EPA) study for training. The project is catering to the marginalized youth of18-25 years from socially marginalized and economically weakest sections of the society. Women of Okhamandal are endowed with the talent and traditional skills to make exquisite handicrafts in the typical Okhamandal style. The custom of producing traditional handicrafts for ceremonial functions is widely Mirror work, patchwork and embroidery are all a vibrant expression of their way of life, their rituals and their legends.Handicrafts were identified as a promising means of generating livelihood for hundreds of women in the area.

33. Income generation - REDP • Number of trainings -64 • Number of trainees / entrepreneurs -1413 • Technical Training -866 • Entrepreneur Bank Linkage -69 • Amount received through external finance - RS.2024500 • Enterprise running successfully -175 • Enterprise progressing -228 • Ten days of Cluster training program was organized for the Rexene unit members through internal trainers. This included training for product quality and Marketing .The cluster members arrived at the brand name –“Seven Star” for their products and they have named cluster “Dr. Baba Sahib Ambedkar Cluster”. • Photo lamination Training: Two month training sponsored by Gram Technology –Gandhinagar was organized. 25 entrepreneurs including youth/housewives attended. The general training was provided by the TCSRD- REDP team and technical training was through Gram technology. • Training in soft toy making was organized under the affirmative action program, supported by Gram Technology-Gandhinagar. • Training in paper products making was organized with the financial & technical support of Gram Technology-Gandhinagar.

34. Income generation - OKHAI OKHAI Centre for empowerment • Increase active members to 450 by 2014 • Each member will earn Rs 1500 per month, working from home • Okhai will be a profitable venture, generating surplus income for members to reinvest in training and increasing the scope of production and sales • Okhai will be a strong brand, breaking free from the shadows of TATA name, recognized for high quality and social impact Year 2008-09 – 200 active members / 23 lakhs sales An opportunity to earn Rs 1500- 2000/month for 4 hours of work Exclusive outlets of Okhai Members would be partners in the program A handicrafts brand to reckon with (National and International) 34

35. Income generation – Uday Foundation UDAY Foundation Objective : To create jobs for the local populace and to expose them to a hi-tech industry where they can eventually grow and build careers. Way Forward : To increase no of employment and to devote resources for the development of skills in rural youth.

36. Supporting Empowerment • Need : Mobilize weaker sections and build capacities. • Initiatives: • Self Help Groups • Affirmative action plan • SKSHaMH • Impact: Social Mobilization • AFFIRMATIVE ACTION PLAN • Education • Scholarship to SC girl students to complete graduation from SNDT (Covered 80 candidates). • Hostel facility to saltpan workers children thru Cohesion foundation • Improvement and renovation of schools catering to SC/ST students (Covered 5 schools) • Entrepreneurship • Rural Entrepreneurship Development programme for SC entrepreneurs (Covered 250 candidates). • Partnership with Dalit Shakti Kendra for vocational training (Covered 60 candidates) • Around 60 entrepreneurs have started own enterprise. • Rexene bag, Soft toys and Paper item cluster formed and Rexene bag unit started production. • Employability (Building competence for employment) • ITI / ATS Upgradation. • Industry manpower requirement pipeline creation.

37. Supporting Health Care • Hospital : Also used by the community and considered as the referral hospital in the area • Mobile clinic services: free medical services in the rural areas • Special Camps: Vision 2020, Aids Awareness, Lifeline express camps 37

38. Supporting Education • 60% students in the schools set up are from the community • Eco-Club, Bal Utsav, Book bank, etc. • Apprentice training school & Vocational training in various trades • Infrastructure support to rural schools – construction and repair of buildings, furniture, books, sports goods etc. • Increasing enrollment & decreasing dropout especially girl child. • Adult education 38

39. Supporting Education Tata Salt Desh Ko Arpan Program Provided millions of Tata Salt users an opportunity to make a contribution that transformed the lives of underprivileged children across India • The DKAP is a commitment from Tata Salt to allow its millions of customers to collectively contribute to the progress of the society and nation. • This year DKAP enters its Sixth year to champion socially relevant causes. • The DKAP contributes 10 paise for every kilogram of Tata Salt sold during the month of August & January, to a worthy cause.

40. Relief work Drought relief: supply of water, sukhdi and fodder Cyclone: repair of infrastructure Earthquake: rehab and repair Other national calamities: employee volunteers, donations etc. 40

41. Our partners

42. The human touch of chemistry 42