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Businesses who use artificial intelligence to optimize their websites may be able to achieve more success than those who donu2019t, by simplifying their marketing and SEO efforts, and making them more powerful.<br>
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How To Structure Content For AI Readability Using These 5 Techniques
Businesses who use artificial intelligence to optimize their websites may be able to achieve more success than those who don’t, by simplifying their marketing and SEO efforts, and making them more powerful. You don’t have to be a web designer or developer to know that website content needs to be user-friendly, and in terms of machine learning algorithms, it must also be comprehensible and easy to digest. What this ultimately means, is that all content must be structured for AI readability, and while working with Surrey SEO services is likely the quickest and easiest way of achieving this, here are some simple techniques for optimizing your content and getting one step ahead of your competitors:
Compose comparison lists Content in a comparison-style, such as when two products are being compared with each other or different features are being analyzed, is favored by AI algorithms. To help AI easily extract data, clear comparison tables or side-by-side bullet points in which benefits, features and drawbacks are directly compared, are preferable over paragraphs of dense text. 2. Anticipate questions a curious user might ask
3. Transform audio content into blogs If you’ve got a series of podcasts, videos, or any kind of audio content, you can transcribe them into powerful blogs optimized for SEO. It’s important when doing so, however, to structure the transcript into sections that are easy to scan, with headings that are clearly laid out and a series of bullet points. Content that’s multimodal and which caters to a range of search intents, including voice search, is highly valued by AI. 4. Embed quick and direct answers into content
When you embed short, snappy and authoritative answers into the beginning of your content, you can optimize for those users who get their answers without clicking through from the search results page. These are known as zero-click queries, and by embedding quick answers in such a way, you can increase the chances of your website appearing to users as a direct answer. Additionally, your site may also pop up in a summary generated by AI. 5. Make your content well-cited
Debunking common myths and misconceptions and backing them up with credible information from trustworthy sources, is a great way to get AI on your side. Valuing content that is based on facts and which has been well-cited, when your content is reliable, AI can help position your brand strategically as an authority in a particular field. If you work with experienced digital marketing agencies in Surrey, you’ll find that putting such AI-focused strategies in place as those listed above, will be a priority for them. They’ll use their specialist expertise to integrate AI for optimal efficiency, and by doing so, they’ll help you be visible and relevant at all times in a crowded marketplace.
Search isn’t going anywhere, but if you don’t adapt your content strategies, you might not be going anywhere either!