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About SEO and SMO • Seo and SMO, the digital marketing methodologies play the role to promote a website and rank according to Google search results • If you would like to improve your Business or Product, learn the latest digital marketing ideas. Here we explain SEO and SMO in detail
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What is SEO- Search Engine Optimization? • It’s the process that help to rank the website • Seo focus on improving the quality of the website, ranking • Include the analysis of the top ranking keywords • Seo is categorized in to two namely the on-page and off-page seo. On page seo include optimizing the content, source code inside the website domain • The off-page seo include promotion, back link creation outside the website domain. The more the number of back links that we build, the more the website will rank on Google • Also include testing the website to check if the portal is accessible to both bot and Humans, competitors analysis to improve the websites • Content posted is optimized under this platform to rank better
SMO • SMO, the term stands for social media optimization • The social media platforms help to improve online visibility , awareness • Help in branding, promotion • The top social media platforms include Twitter, Face book LinkedIn, Pinterest and Instagram
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