Benefits of Email Marketing In Small Business

1. Benefits of Email Marketing In Small Business Email Marketing The email remains one of the most vital marketing tools, with 91% of consumers saying they use it daily. According to eMarketer, email conversion rates to purchase are three times higher than the conversion rates on social media, and the average order value is 17% higher via email than via social media. Benefits of Email Marketing Businesses can stay in touch with their audiences through email marketing. This method helps customers to stay informed. Your customers will check them at their convenience as long as you provide them with the information they find interesting, hence increasing engagement. Due to the growing popularity of mobile phones, most customers today use them to access emails, media, and information. Litmus reports that 54% of emails are opened on mobile devices. Mobile devices record higher conversion rates for well-designed emails than any other media. Email marketing can be easily measured. The majority of email marketing tools allow users to track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. These metrics are crucial for internet marketing campaigns. By knowing the   

2. customer’s intent and understanding their requirements, you can develop emails that do not lead to an increase in unsubscribes. It is an efficient way of communicating. Email marketing has a low cost per conversion. The Platinum Marketing Email level of SendGrid costs $0.0006 cents per message. You can send up to 12,000 emails a month for free with Mail Chimp. Vertical Response offers free email marketing up to 4,000 emails per month and 1,000 contacts per email. Read more : https://digitalcatalyst.in/ https://digitalcatalyst.in/blog/benefits-of-email-marketing-in-small-business/