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5 Important SEO Trends in 2018

Search Engine Marketing is one of the most evolving channels in online marketing due to its highly competitive nature, improved methods, complex but constantly updated algorithms and new technologies.<br>

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5 Important SEO Trends in 2018

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  1. 5ImportantSEOTrends in 2018

  2. SearchEngineMarketingisoneofthemostevolving channelsin onlinemarketingdueto its highlycompetitive nature,improvedmethods,complexbutconstantly updatedalgorithmsandnew technologies.

  3. 1. Theshiftto mobile Googlewillberolling outits mobileindexsoonwhereit willrank webpagesbased ontheirmobileversionandnottheirdesktop version. ThenewsshouldhaveallSEO quicklyaditacceleratemobilepages andensurethattheirUX(userexperience)is optimized,all inclusiveofpageload speed,navigation,designand allrelated factors.

  4. 2.Theriseofvoicesearch Accordingto Google,1outof5searchescomefrom voice querieswith40percentofadultsand44percentof teenagersusing voicesearchonadaily basisandsteadily growingfasterthantypesearch. Usingnaturallanguagethatfalls inline withtheuser’s toneofconversationandlong-tailkeywordsshouldbe focusedon.

  5. 3.Betteruserexperience SEOismovingtowardsamorepersonalizedand relevantuserexperiencewheretraffic alonewillnot lead toloyaltyorconversions,buttheriseofmore relevantandpersonalizedcontentwillstepinto lead toamoreengagedaudience. Agooduserexperiencewillhelpidentifywhich pagesaremorerelevantforpeopleandincrease engagement.

  6. 4.Improvedvideoandimagesearch Onlinebehaviorisquicklybecomingmorevisually focusedthankstohugetechnologicaladvancements ininternetspeedandsocialmediaplatformsmoving inline witharising demandforimagesandvisualsand agreatopportunityto explorethepotentialandpower ofvisualsearch,or“Rich visualswhicharemore engaging.

  7. 5.Individualcustomizationin SERP’s Googlehasbeenrequestingmorepersonalizedsearch resultsforafewyearsnowandhasshiftedfromthe genericformofSEROtowardsamorepersonalizeduser experience.

  8. OurSEO-expertsstayontop ofallthe trendsandcomingchangesandmakesure thatyourbusinesstakesthe best advantageofeveryopportunity.Contact usforaconsultationtoday.

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