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Why the Future of Artificial Intelligence in Digital Marketing is Interesting?

For more information on why the future of Artificial Intelligence in Digital Marketing is interesting, click here : https://www.digitalmediasapiens.com/why-the-future-of-artificial-intelligence-in-digital-marketing-is-interesting/<br><br>Source : Digital Media Sapiens

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Why the Future of Artificial Intelligence in Digital Marketing is Interesting?

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  1. Why the Future of Artificial Intelligence in Digital Marketing is Interesting?

  2. Search Engine Optimization Content Marketing Speak Recognition

  3. Google’s RankBrain Algorithm • Uses AI power to understand queries • Responds like a human

  4. Powering Content Curation & Marketing • By 2019, AI will generate 20% of all business content • Develop non-opinionated content like trends or reports • Curate relevant content for users • Enhanced customer engagement

  5. Improve User Experience • Chatbots – help customers engage with your business better • Virtual Assistants taking over – higher functionality • Customize recommendations for customers in real time

  6. Enhance Customer Interaction • By 2020 AI Bots will power more than 85% of all customer interactions • Verbal conversation will replace text & chat • Demand for voice input will be higher than that of text

  7. Powering Applications with AI • Rise in automation of sales & marketing processes powered by AI • By 2019, 75% of app developers will integrate AI functionalities • Enables companies to have a deeper understanding of customers • Provide better targeted responses

  8. Predict Customer Behaviour • Natural language processing will change the way companies understand customers • Optimise sales by understanding user behaviour • Utilize personalised recommendations & lead predictions • Track users based on their search history & target audience who have more potential to become your customers

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