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Tata Nano Case Study | Digital Nest School of Business | Digital Marketing

Tata Nano Case Study | Digital Nest School of Business<br>Discover the inspiring yet challenging story of Tata Nano, the worldu2019s cheapest car, in this case study by Digital Nest. Learn how Ratan Tata's vision to provide affordable cars for Indian families faced real-world challengesu2014manufacturing delays, marketing missteps, and safety concerns. This real-life business story teaches how customer perception and branding are crucial. Digital Nest uses such case studies to train students in marketing, branding, and digital tools like SEO, ads, and social media. For More Information https://www.digita

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Tata Nano Case Study | Digital Nest School of Business | Digital Marketing

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  1. DIGITAL NEST SCHOOL OF BUSINESS FROM DREAM TO FAILURE TATA NANO TataNano–TheJourneyofthe World's Cheapest Car

  2. DIGITAL NEST SCHOOL OF BUSINESS INTRODUCTION TataNanowaslaunchedin2008byTataMotors. Itwastheworld’scheapestcaratthattime. Goal:Provide Indianfamilieswithanaffordable andsafecar.

  3. DIGITAL NEST SCHOOL OF BUSINESS THE IDEA AND VISION RatanTatasawafamilyridinga scooterintherain. Hewantedtogivethemasafer traveloption. Target price: ₹1,00,000. Nicknamed the People’s Car

  4. DIGITAL NEST SCHOOL OF BUSINESS DESIGN AND FEATURES Compact and light-weight car. 624cc engine at the back. Seats 4 people comfortably. High fuel efficiency and low running cost.

  5. DIGITAL NEST SCHOOL OF BUSINESS LAUNCH AND PUBLIC RESPONSE OfficiallylaunchedinMarch2009. Hugeattentionandmediacoverage. Over2lakhpre-bookings. Mixedreactionsfrombuyers.

  6. DIGITAL NEST SCHOOL OF BUSINESS MANUFACTURING PROBLEMS OriginalfactoryinSingur,West Bengalfaced protests. MovedtoSanand, Gujarat,causingdelays. Productioncostsincreasedduetofactoryshift.

  7. DIGITAL NEST SCHOOL OF BUSINESS MARKETING MISTAKES Toomuchfocusonbeingthecheapestcar. Brandimagebecamelow-status. Middle-classbuyersdidn’twanttobeseeninit. Failedtocreateemotionalconnection.

  8. DIGITAL NEST SCHOOL OF BUSINESS SAFETY AND QUALITY ISSUES Somecarscaughtfire—hurtthebrandbadly. Lackedsafetyfeatureslikeairbagsand ABS. Buildqualityquestionedbyexpertsandmedia. Peoplelostconfidenceintheproduct.

  9. DIGITAL NEST SCHOOL OF BUSINESS SALES DECLINE AND END Salesstarteddroppingaftertheinitialexcitement. Couldn’tattractlong-terminterest. Officialproductionstoppedin2018. Tatamovedontonewmodelsandelectricvehicles.

  10. DIGITAL NEST SCHOOL OF BUSINESS CONCLUSION AND LEARNINGS TataNanowasaboldinnovationwithgoodintent. Failedduetopoorbrandpositioningandexecution. Showshowproductimageandcustomeremotion matter. A casestudyinmarketingandbusinessstrategy.

  11. DIGITAL NEST SCHOOL OF BUSINESS THANK YOU PhoneNumber 800 412 2107 website https://www.digitalnest.in Gmail info@digitalnest.in

  12. DIGITAL NEST SCHOOL OF BUSINESS CONCLUSION AND LEARNINGS TataNanowasaboldinnovationwithgoodintent. Failedduetopoorbrandpositioningandexecution. Showshowproductimageandcustomeremotion matter. A casestudyinmarketingandbusinessstrategy.

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