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Stay on Top of SERPs with These Tips

Being on top pages of SERPs allows your site to have better online visibility. Follow these tips so your site will have increased rankings.

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Stay on Top of SERPs with These Tips

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  1. STAY ON TOP OF THE GAME Tips on How to Improve Your Site’s Rankings

  2. You may think that you are already on top of the game because your site already has good rankings on SERPs. But, don’t get too confident as trends that will revolutionise inbound marketing is never constant. You have to make sure that you can adjust to these trends to remain on top of SERPs. . If you want to stay on top of the search results for your niche, here are some tips on how to improve your site’s rankings. TIP 1: USE THE RIGHT KEYWORDS. Make sure that you’re using the right keywords and phrases. When choosing keywords for your site, you should choose ones which you think are used by your target audience to search for products and services in your niche. Avoid using broad keywords as these keywords are likely to be too competitive in your niche. You may be able to rank well on such keywords but traffic conversion may not be well. There are those who use very popular and highly relevant keywords for their niche. But, these keywords are being used by other sites already. So, it could be difficult for you to rank on that keyword and get a lower ranking that you’re expecting. !NOTE: If you are having a hard time looking for the right set of keywords for your site, you can always seek help from a professional online marketing agency in London or in your local area.

  3. TIP 2: PUBLISH QUALITY CONTENT. We all know that ‘Content is king’ so make sure that you regularly publish quality content. Quality content is something that has been written for the user and not for search engines. Write about your target audience’s interests which make use of your products and services. Make sure to publish content on a regular basis as fresh content is one of the indicators of a site’s relevancy to its niche. It also includes content on your site itself. Make sure that the content of your site is helpful to your site visitors. Don’t overdo things by stuffing every page of your website with keywords just because you want to get higher rankings. FUN FACT: 53% of online marketing specialists say that content creation is the most effective SEO tactic. –NewsCred TIP 3: IMPROVE YOUR PAGE LOAD SPEED. Nobody wants to visit a site which takes time to load. Improving your site’s page load speed is really important. Your site’s page load speed is one of the things that will determine how much of your page will be crawled and indexed by search engine crawlers. !NOTE: For a quick tip on how to optimise the page load speed of a WordPress site, you can check this link:Ultimate Guide to Page Speed Optimisation for WordPress

  4. TIP 4: BE ACTIVE ON SOCIAL MEDIA. The number of people using social media has been increasing every year. Take advantage of this by creating social media accounts. Use this to engage with your target audience and, at the same time, promote your products and/or services. FUN FACT: Don’t get left behind! Most top brands are already on Facebook – 99%, on Twitter – 97%, on Google+ - 70%, on Pinterest – 69% and on Instagram – 59%. – Marketing Tech Blog TIP 5: OPTIMISE YOUR SITE FOR MOBILE. Don’t forget to optimise your site for mobile. You need to make sure that your site will still be appealing and functional when accessed by users on mobile browsers. It should have a mobile friendly design fit for different sizes of screens and load times. FUN FACT: 1 of 4 online searches are conducted on mobile devices. –Webdam

  5. CONCLUSION Those are just several tips that can surely help in improving the rankings of your site on SERPs. If you needed more assistance to further improve your site’s rankings, it’s best to seek help from online marketing experts who are highly knowledgeable about the job. If you lack knowledge on what you’re doing, you could put your site at the risk of getting penalised. There are plenty of experts you can contact who know about the latest online marketing trends and techniques. http://www.digitalsearchgroup.co.uk/ +44 (0)20 7608 5091 +44 (0)20 8711 6065 enquiries@digitalsearchgroup.com + support@digitalsearchgroup.com http://www.digitalsearchgroup.co.uk/

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