Top Digital Marketing Ideas to Implement and Work from Home Tools in COVID-19

1. Top Dig Top Digita COVID COVID- -19 Crisis 19 Crisis ital Marketing Ideas to Implement l Marketing Ideas to Implement in this in this Digital marketing is a marketing branch that adapts and applies digital means and channels like content marketing, SEO, SEM, PPC, e-mail marketing, social media marketing, mobile marketing etc. to form an elaborate strategy of reaching and connecting with prospects and customers online. COVID-19 has unleashed a new wave of ideas and strategies in digital marketing not only limited to the present situation but also are slowly becoming main stream in every industry and professional domain. As a result of these digital marketing ideas and strategies the global pandemics impact is curtailed and progress is maintained on the work and business front. For every Digital Marketing Agency a new normal seems to be emerging from this pandemic with some of these ideas bound to stay for the foreseeable future. Besides remote work/work from home, social distancing, virtual/online meetings and communication what are some of the other best Ideas to implement in COVD-19? Best Digital Marketing Ideas to Integrate and Implement Best Digital Marketing Ideas to Integrate and Implement in COVID in COVID- -19 19 1. Virtual Online Client Meetings, Team Collaborations 1. Virtual Online Client Meetings, Team Collaborations It’s obvious that with face to face client meetings not possible nor the usual digital marketing team strategizing and collaboration in person not app licable online remote work tools have come in handy. Besides team networking and collaboration these

2. tools have come in handy to keep up with clients, prospects and target audiences. This also ensures that all the digital marketing strategies are up and running throughout the online team collaboration. 2. 2. Enhance Your Digital Connectivity Enhance Your Digital Connectivity with Compassion with Compassion COVID-19 has had a significant impact on lives globally. With quarantine restrictions and businesses closed, there are serious implications. People in their homes, children out of school, establishments closed, travel restricted all add up to serious convenience. It is time to show empathy and solidarity with the people and help wherever possible. COVID-19 is a time businesses can show sensitivity and a golden opportunity for brands to stand with people in a difficult time. With a lot of people on social media at home, browsing for updates and trying to stay connected. Business can contribute to charitable works or help the elderly and needy in any possible as people now need support, encouragement, counselling, motivation, resources to face the present hardships. 3. 3. Connect More with Clients and Prospects via Social Media Connect More with Clients and Prospects via Social Media Social Media is the new global playground literally and figuratively. That means larger opportunity to engage with lots of prospects and clients in these changed business times. Social media is a faster and more dynamic way to pass on your company’s or business message to a large varied demographic and geography. However with empathy and compassion in business especially during extreme situations it helps build a great reputation and shore its image in customer’s minds. 4. 4. Adopt and Adapt Key SEO Strategies Adopt and Adapt Key SEO Strategies Adapting and adopting key search engine optimization (SEO) strategies can be a major plus given the overwhelming search traffic presently. SEO can help rocket your business website climbing to the top positions in Google’s search engine results pages (SERPs). This will give your business even more visibility, prominence and faster customer recall in the SERPS. This is the best time for a business to chart out a future roadmap for recovery and sustain a competitive business streak.SEO also gives businesses higher organic traffic and better SERPs ranking since customers will search primary or related business keywords.

3. 5. 5. Apply Diverse Digital Marketing Strategies Apply Diverse Digital Marketing Strategies There’s extremely high online search traffic significantly over the past few weeks and projected to grow further. This is a golden chance even amid COVID-19. Since a lot of digital devices are being used to search for the latest updates and other information because of the long hours of boredom, entertainment and ways to pass the time have increased. These ways include online shopping, playing video games, chat rooms and online casinos. So digital marketing strategies should look at all the offerings from PPC, e-mail marketing, search engine marketing, social media optimization etc. A great and diversified plan covers all potential areas for business growth and expansion. 6. 6. Business Reputation Management and Enhancement Business Reputation Management and Enhancement Reputation Management is the tactic of presenting and maintaining the right image to your audience. Clients and prospects look for reliable, trustworthy, and dependable business partners especially in a crisis like COVID-19. Trustworthiness and respect are fundamental to marketing and sales at such times. Businesses are looking for continued customer patronage or buying from them in this difficult time even beyond have to deliver and maintain the right image. Right from business tone (compassionate and considerate) as opposed to being cruel or arrogant. Business can show a human side of caring by offering discounts to wherever applicable and trying to make a difference to people’s lives. Importantly, keeping clients updated with new developments via digital channels. Summar Summary y There’s a diversity of ideas and ways to keep any business afloat and alive with the best of digital marketing strategies. Consulting a premier Digital Marketing Agency is another way to build solid foundation with expert professional guidance in every domain of digital marketing. Source: https://sprinkdigital.com/blog/top-digital-marketing-ideas-to-implement-in-this-covid-19- crisis/

4. 10 Bes 10 Best Work from H t Work from Home COVID 19 COVID 19 ome/Remote Work Tools in /Remote Work Tools in Work from home or remote work is a concept in business and service delivery that aims at non-stop access to digital marketing services for customers via remote means. COVID-19 has led to the closure of most institutions and organizations so working remotely is the only way to keep services interrupted. So what are some of these best remote work/work from home tools that are aiding the digital marketing company in India but also are proving lifesavers across industry? Popular and Best Popular and Best remote remote work tools in the COVID work tools in the COVID- -19 Crisis Crisis 1. 1.GOOGLE G GOOGLE G- -Suite Suite Google is known for providing compelling digital solutions to most of today’s productivity challenges organizations, institutions, and even governments confront. Google G-suite is one such offering with solutions for email, word processing, spreadsheets, presentation decks, shared calendars, cloud storage, etc. Special Special Pros Pros Let workers in different time zones work on projects variably Allows communication with colleagues via Google Hangouts Permits comments and suggestions on specific documents via Google Sheets and Docs 19

5. Ability to edit docs with each other in real-time, no need for real presence, everything is virtual. Accepts project and document collaboration plus access to specific files via Google Drive Information and documents sharing Collection of information possible via Google Forms 2. 2.Zoom Zoom Zoom is a new popular audio and video communications tool having easy, reliable and stable cloud platform for video and audio conferencing, chat, and webinars across mobile devices, desktops, telephones, and room systems. Special Pros Special Pros Attendance in-person, via webcam or video conferencing camera, or via phone Zoom allows mobile screen sharing which means staying in touch with colleagues anywhere Ability to record meetings on devices or Zoom cloud for later reviewing Zoom allows sync with Slack 3. 3.Basecamp Basecamp It's a real-time communication tool letting team’s stay on the same page. Basecamp enables teams to track priority and actionable items. Special Pros Special Pros All projects have tools all teams can work with remotely together. These are message boards, to-dos, schedules, docs, file storage, real-time group chat, and automatic check-in questions. Real-time group chats allow ask fast questions and get fast answers. All without reaching for a separate app, Private conversations with colleagues Client access to the chats Allows personalized themes to make the interface appealing 4. 4.Adobe Adobe Creative Cloud Creative Cloud Specially designed to enhance web design services but also enhancing remote teamwork. Adobe Creative Cloud consists of 20+ desktop and mobile apps and services for photography, design, video, web, UX etc. It suits web designers, UI/UX designers working remotely as enhances team collaboration, uploading and sharing of designs.

6. 5. 5.Proof Hub Proof Hub Projects cannot stall because of COVID-19. There are project management tools used by teams of all sizes to do their work are varied. Proofhub, however, challenges several tools as it enables planning, collaboration and management of daily tasks. The user-friendly interface simplifies the onboarding process. Special Pros Special Pros Assign tasks, define deadlines, and add labels to differentiate. Seamless real-time team collaboration via comments and chat. Progressive updates on assigned tasks with real-time notifications Track time with multiple timers or by manual log time. Share files, review, proof with instant approval Project progress and team workload to assign extra work efficiently via workload reports. 6. 6.Zoho Remotely Zoho Remotely COVID-19 has led to the closure of several business and institutions over a lengthy period. This creates other problems and Zoho Remotely is an attempt at addressing some of them. Zoho Remotely combines web and mobile apps that empower remote work/work from home. Special Pros Special Pros Targeted for remote work/work from home Allows remote online meetings and communication Allows plan and monitor, assign work, allocate resources and prioritize tasks. Team creation, sharing and editing of documents from varied devices Remote work support app 7. 7.Grammarly Grammarly Grammarly is an online ‘writing assistant’ and ‘plagiarism checker’ that amplifies writing to professional levels and standards. It checks grammatical errors, verifies spelling and mistakes on point. Grammarly does writing style check by analyzing the tone and clarity of writing. Grammarly helps in all kinds of writing, Be it emails, website copy, support replies, social media posts etc. it has a mobile and desktop app version that simplifies writing on any device. 8. 8.Google Drive Google Drive

7. Google Drive provides an online service to store and share digital files. It’s useful and seamless in combination with other Google tools like Docs, Gmail, etc. Google Drive can also be adapted to save and work with files from other systems such as Microsoft and Apple. Special Pros Special Pros Access files offline and from mobile devices especially emote teams Re-arrange saved work by project and priority Set various sharing permissions for every doc, folder, or user ensuring files are safe and accessible to right people. 9. 9.Slack Slack Slack is the popular 'collaboration hub' availing chat room platform for teams and individuals. It’s one of the best team communication tools with video calling, file sharing, and integration to other remote working tools such as Google Calendar and Jira. It’s user-friendly with a simple interface to either talk in groups, one-on-one in real-time. Special Pros Special Pros Provides asking fast questions and getting fast answers Effective teamwork together and even have some fun. Allows sharing favourite fun moments with precise emojis Allows building own online team community 10. 10.Jira Jira Jira a project management tool perfect for issue tracking bug tracking and other uses. Vital in issue-tracking it indispensable for development and technical support teams to accomplish more work and faster. Special Pros: Special Pros: Transparency: team tracking of daily tasks progress, allows revision in estimates, and evaluate team members. Eliminates the need for direct colleague contact. Simplifies communication process: notifications via email on and work and task progress Perfect for development and technical support teams to work more and faster Access to lots of out-of-the-box reports with real-time actionable insights. Summary Summary

8. Remote work/work from home has inspired the emergence of a new powerful way to stay connected, relevant and engaged with clients and with company teams across geographies. These productive work from tools inspire un-interrupted business and service continuity 24/7 even during this phase of COVID-19. Source: https://sprinkdigital.com/blog/10-best-work-from-home-remote-work-tools-in- covid-19/