1 / 18

A Case Study in Enrollment Management

A Case Study in Enrollment Management. Michael R. Heintze, Ph.D. Vice President for Enrollment Management December 11, 2002. Enrollment Management.

dillan
Télécharger la présentation

A Case Study in Enrollment Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Case Study inEnrollment Management Michael R. Heintze, Ph.D. Vice President for Enrollment Management December 11, 2002

  2. Enrollment Management “Is a campus-wide effort to influence the size, shape and characteristics of a student body by coordinating institutional efforts in marketing, recruitment, admissions, financial aid, orientation, advisement, and retention.”

  3. Why EM? • Institutional Goals/Needs • Demographic Trends • Public Policy • Closing the Gaps • Board Policy • Other • Technology • The Economy

  4. EM Structures • Informal Group • “Stealth Model” • ad hoc Committee • Standing Committee • Vice Provost or Associate Vice President (AA/SA) • Division • VPEM • Council/Committee

  5. What drives structure? • Institutional History • Size of the Problem • Minor “tweaking” • Planned change • Crisis management • Timetable • Sense of urgency • Relationship to other goals

  6. EM at Texas Tech University • President • VP for Academic Affairs • VP for Enrollment Management • VP for Fiscal Affairs • VP for Operations • VP for Research/Graduate Studies/Information Transfer • VP for Student Affairs • VP for Information Technology • VP for Inst. Advancement & Marketing

  7. Division of Enrollment Management

  8. Enrollment Management Council (EMC)

  9. EM Goals, 1998-2002 • Develop an EM Tradition • Improve Service • Improve Technology • Invest in People • Elevate Institutional Image • Increase Market Share • Improve Student Profile • Enhance Student Performance

  10. Financial Aid Highlights Electronic transfer of funds and refunds Online scholarship form Online aid status check Auto call directing (ACD) phone system Wireless access to TTU networks Email Electronic billing/payment Phone campaigns External and internal web sites Climate Survey and customer service plan Employee of the Quarter Work teams Staff training Recruitment focus Publications (design) Workshops EM at Texas Tech: The First Four Years

  11. Enrollment Management Plan EM Progress Since 1998 Fr. Apps up 71% Fr. Class up 38% Mean SAT up 35 pts. TTU Enrollment up 14% Retention Rate 82% Graduation Rate 53% Admissions Highlights Reorganized Admissions and Registrar Five Regional Centers New Admissions Office and Visitors Center Comm. Coll. Initiatives Gateway Program Pathway Program Pres. Tr. Scholarships Technology—Web and Recruitment Plus EM at Texas Tech: The First Four Years (cont.)

  12. Admissions Activity, 1998-2002

  13. Total Enrollment, 1998-2003 • *2003 Projection

  14. Freshman Applications: Annual Percentage Change, 1998-2002

  15. Freshman Acceptances: Annual Percentage Change, 1998-2002

  16. Freshman Enrollment: Annual Percentage Change, 1998-2002

  17. Enrollment Management • . . . is a long-term commitment, not an overnight cure • . . . requires cooperation across divisional lines • . . . requires innovation • . . . requires action • . . . requires practice

  18. Questions or Comments Michael R. Heintze, Ph.D. Vice President for Enrollment Management Texas Tech University Box 42010 Lubbock, Texas 79409-2010 806/742-7025 michael.heintze@ttu.edu

More Related