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Business Model Canvas for Customer Relationships Analysis

Explore the establishment and integration of customer relationships, key activities, value propositions, partnerships, channels, resources, revenue streams, cost structure, and more using the Business Model Canvas framework.

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Business Model Canvas for Customer Relationships Analysis

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  1. Designedby: Designedfor: Date: Version: TheBusinessModelCanvas CustomerRelationships Whattypeofrelationshipdoeseachofour CustomerSegmentsexpectustoestablishandmaintainwiththem? Whichoneshaveweestablished? Howaretheyintegratedwiththerestofour businessmodel? Howcostlyarethey? CustomerSegments Forwhomarewecreatingvalue? Whoareourmostimportantcustomers? KeyActivities WhatKeyActivitiesdoourValuePropositionsrequire?OurDistributionChannels? CustomerRelationships? Revenuestreams? ValuePropositions Whatvaluedowedelivertothecustomer?Whichoneofourcustomer’sproblemsarewehelpingtosolve? WhatbundlesofproductsandservicesareweofferingtoeachCustomerSegment? Whichcustomerneedsarewesatisfying? KeyPartners WhoareourKeyPartners? Whoareourkeysuppliers? WhichKeyResourcesareweacquairingfrompartners?WhichKeyActivitiesdopartnersperform? MassMarket NicheMarket Segmented Diversified Multi-sided Platform characteristicsNewnessPerformanceCustomization “GettingtheJobDone”Design Brand/StatusPrice CostReductionRiskReductionAccessibility Convenience/Usability examples Personalassistance DedicatedPersonalAssistanceSelf-Service AutomatedServicesCommunities Co-creation catergoriesProduction ProblemSolvingPlatform/Network motivations forpartnershipsOptimizationandeconomyReductionofriskanduncertainty Acquisitionofparticularresourcesandactivities Channels ThroughwhichChannelsdoourCustomerSegmentswanttobereached? Howarewereachingthemnow?HowareourChannelsintegrated?Whichonesworkbest? Whichonesaremostcost-efficient? Howareweintegratingthemwithcustomerroutines? KeyResources WhatKeyResourcesdoourValuePropositionsrequire?OurDistributionChannels?CustomerRelationships? RevenueStreams? Typesofresources Physical Intellectual(brandpatents,copyrights,data)Human Financial channelphases Awareness Howdoweraiseawarenessaboutourcompany’sproductsandservices? Evaluation Howdowehelpcustomersevaluateourorganization’sValueProposition? Purchase Howdoweallowcustomerstopurchasespecificproductsandservices? Delivery HowdowedeliveraValuePropositiontocustomers? Aftersales Howdoweprovidepost-purchasecustomer support? RevenueStreams Forwhatvalueareourcustomersreallywillingtopay?Forwhatdotheycurrentlypay? Howaretheycurrentlypaying?Howwouldtheyprefertopay? HowmuchdoeseachRevenueStreamcontributetooverallrevenues? CostStructure Whatarethemostimportantcostsinherentinourbusinessmodel? WhichKeyResourcesaremostexpensive? WhichKeyActivitiesaremostexpensive? isyourbusinessmore CostDriven(leanestcoststructure,lowpricevalueproposition,maximumautomation,extensiveoutsourcing)ValueDriven(focusedonvaluecreation,premiumvalueproposition) samplecharacteristics FixedCosts(salaries,rents,utilities)Variablecosts Economiesofscale Economiesofscope Dynamicpricing Negotiation(bargaining)YieldManagement Real-time-Market types AssetsaleUsagefee SubscriptionFeesLending/Renting/Leasing Licensing BrokeragefeesAdvertising fixedpricing ListPrice ProductfeaturedependentCustomersegment dependent Volumedependent DesigneDby:BusinessModelFoundryAG Themakers ofBusiness ModelGenerationandStrategyzer ThisworkislicensedundertheCreativeCommonsAttribution-ShareAlike3.0UnportedLicense.Toviewacopyofthislicense,visit:http://creativecommons.org/licenses/by-sa/3.0/orsendalettertoCreativeCommons,171SecondStreet,Suite300,SanFrancisco,California,94105,USA. strategyzer.com

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