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Goals of NFTE Marketing Bingo

Goals of NFTE Marketing Bingo. To introduce students to the elements of the promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, and Sales Promotions). To introduce them to the variety of techniques that businesses use to market to their customers

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Goals of NFTE Marketing Bingo

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  1. Goals of NFTE Marketing Bingo • To introduce students to the elements of the promotional mix (Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, and Sales Promotions). • To introduce them to the variety of techniques that businesses use to market to their customers Activity Outcome: For students to recognize the different elements to help create their own Promotional Mix

  2. Marketing Bingo Rules Rules of the Game: 1) One by one, students in the class chooses a random number between 1-30 from the Game Board. 2) Click on the hyperlink of the chosen number to be directed to a PowerPoint slide depicting a promotional strategy. 3) Each student must decide which of the six categories of advertising strategies that the chosen PowerPoint slide is describing. Advertising, Visual Merchandising, Public Relations, Publicity, Personal Selling, Sales Promotion 4) After the student decides which category the PowerPoint slide falls under, the student writes the title of the slide in one of the boxes under the appropriate column with the goal of completing filling in the 15 squares of the playing card. Note: Personal Selling & Visual Merchandising share a column on the game board. 5) Once a student calls out “Bingo,” they must call out the titles of the slides that they used to fill in the playing card and accurately describe why they believe the marketing strategy fits the category that they chose. Note: Many slides could fit within multiple categories, so give the student the chance to defend their answer, and make use your discretion whether they are correct or incorrect. 6) If any answer is incorrect, the game continues until someone calls out “Bingo” and can correctly match 15 correct marketing strategies to their appropriate heading.

  3. Game BoardSelect a Number

  4. Concierge Service for Customers Back to the Game Board

  5. Postcards Back to the Game Board

  6. Extended Service Plans Back to the Game Board

  7. Upgrade/Trade In Programs Back to the Game Board

  8. Courtesy Calls to Customers Back to the Game Board

  9. Awards Gatorade High School Athlete of the Year Awards Back to the Game Board

  10. Walking Sandwich Boards Back to the Game Board

  11. Newspaper Article/Press Back to the Game Board

  12. Subscription Deals 60% of newsstands! Back to the Game Board

  13. Price Pack Deals 25% more value pack Back to the Game Board

  14. Senior Citizen Discounts Back to the Game Board

  15. Membership Levels Back to the Game Board

  16. VIP Status Back to the Game Board

  17. Professional Discounts Back to the Game Board

  18. Product Partnership The Bee Movie & Pez Jet Blue & Dunkin Donuts Back to the Game Board

  19. Direct Mail Campaigns Back to the Game Board

  20. E-Mail Blasts Back to the Game Board

  21. Friends and Family Discounts Back to the Game Board

  22. Cause-Related Marketing Back to the Game Board

  23. Reward Programs Back to the Game Board

  24. Value Meals Back to the Game Board

  25. Street Teams Back to the Game Board

  26. Text Message Campaigns Back to the Game Board

  27. Celebrity Endorsement Back to the Game Board

  28. Event Sponsorship Back to the Game Board

  29. Gift Sets Back to the Game Board

  30. Product Launch Party Back to the Game Board

  31. Customer Wall of Fame Back to the Game Board

  32. Billboards Back to the Game Board

  33. Contests Back to the Game Board

  34. Answer Key **Students may have different interpretations of the slides, and many slides can fit more than one category. Teacher should use discretion based on student’s explanation of answers.

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