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Improving the online experience

Improving the online experience. By Martin Pit & Robin Gringhuis. Audio wire incorporation. Leading manufacturer of professional microphones , earphones and other electronics. Based in New York. Asked our company to improve earphone sales of earphones on Audiowire.com.

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Improving the online experience

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  1. Improving the online experience By Martin Pit & Robin Gringhuis

  2. Audio wireincorporation • Leadingmanufacturer of professional microphones, earphonesandother electronics. • Based in New York. • Askedour company toimproveearphone sales of earphones on Audiowire.com

  3. Sales conversionrates

  4. What’s wrong? • Very few users are returning. • Major problems in the checkout process. • It’s very hard and confusing to change your order during the checkout process. • Navigation through the site is very confusing. • Images are way too large, especially on the homepage. Should at least be one third of the current size. • Too many brochure style images, instead of images of the actual product. • Too little product information.

  5. Plan of action • Design a clear checkout process, to make payment easier and less confusing. • Reduce clicks in the checkout process. • One functional web page to view all of the products. • Pricing • Delivery • Payment information • Reduce size of pictures. • Rewrite copies, short and punchy. • Make the website more attractive, to encourage people to return. Perhaps include certain advantages for returning clients.

  6. Conclusion • Make the website layout more customer-friendly. • Make the orders easiertoadjustduringpurchase.

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