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Headlines

Headlines. Making an impact , accurately . Use the active voice A “capital” idea Number, please Present tense, please Punctuation normal — mostly Lincoln: ‘The war has begun’ Lincoln: War inevitable; victory essential Lincoln says war inevitable; Davis agrees

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Headlines

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  1. Headlines Making an impact, accurately

  2. Use the active voice • A “capital” idea • Number, please • Present tense, please • Punctuation normal — mostly • Lincoln: ‘The war has begun’ • Lincoln: War inevitable; victory essential • Lincoln says war inevitable; Davis agrees • Who (and what) is whom (or what)? • Lincoln-Douglas debate today on K.C. radio 

  3. Abbreviations: Many abbreviations that are not acceptable in stories are acceptable in headlines. • Subject and verb, please • Don’t be cute, unless cute is called for: • More things to avoid: Do not editorialize, exaggerate, generalize or use long words. Keep it simple and direct.  • Watch out for ambiguity and the double entendre: • Headlines, like poetry and songs, should have a rhythm about them

  4. Choosing a Font • Easy on The Eyes • Creating Captions: Readers love captions • Avoid Repetition • Catchy: grab the reader’s attention. • The main point: summarize the main point of an article. • Curiosity. Leave you curious to find out more. • Controversy. • Specifics. Specific headlines are better than vague ones. • Short, active words.

  5. Yorheadlines is your angle: does the headline reflects the article? • Plan your headline: think about which words hold the most importance and make sure the top are in the headline. • Be clever and witty: will your headline stand out against the crowd? • Who are you writing for: get into the mind of your audience, what do they want? • Keywords are king: what people search for? • Be clear and concise: a misleading headline can and will lose you traffic.

  6. Always remember 4 cs: • Clear • Concise • Compelling/Convincing • Ceywords

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