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Key Messages for College of Arts Sciences

What is a message map?. A tool that helps organize all of your communications activities so they are:ConsistentFocusedEffectiveEfficient. Data Review and Inputs. Reviewed College's Mission, Vision

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Key Messages for College of Arts Sciences

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    1. Key Messages for College of Arts & Sciences Prepared by: Candice Douglass, Director of Marketing and Communications

    2. What is a message map? A tool that helps organize all of your communications activities so they are: Consistent Focused Effective Efficient

    3. Data Review and Inputs Reviewed Colleges Mission, Vision & Goals and Values statements Met with A&S Dean and Divisional Deans Met with Advancement Directors Met with UW Central Marketing

    4. Noble Purpose

    5. Critical Supporting Messages

    6. #1: Leading Faculty

    7. #2: Liberal Arts Education that Engages Students

    8. #3: Foundation of Innovation and Leadership

    9. #4: Vital Community Partner

    10. Messaging works together

    11. Current Uses Arts briefing to President Emmert Donor letter for constituency relations and stewardship Website content Database of stats and stories

    12. Contact Info Candice Douglass Email candiced@u.washington.edu Phone 616.3506

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