1 / 22

Maximizing Traffic for Your Online Marketing Success

Learn how to drive traffic to your website through various sources and paid methods. Understand the importance of traffic for conversion rates and explore tools to boost your online presence.

donal
Télécharger la présentation

Maximizing Traffic for Your Online Marketing Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-marketingClass 3: Traffic José J. Cabrera y Charro Msc Office 2.94 (sporadically) jose.cabrera@hu.nl 06 5395 2422 http://nl.linkedin.com/in/josejaviercabreraycharro http://www.compassonlinemarketing.nl/blog

  2. LinkedIngroup: IMM eMarketing • Didyou register? • Activity • Findinginspiration • Continue!

  3. Online marketing: TCEI-model TRAFFIC CONVERSION EXCELLENCE INNOVATION

  4. Remember conversion rate? Most important thing of all? Nope… No traffic, no conversion…

  5. Today: Traffic • What is traffic? • What are the main sources? • How to get traffic? • Is it free? • Whatcanyoupayfor traffic? • Somehandy tools foryourprojects!

  6. Analytics & Traffic

  7. How to get traffic? Direct traffic Referring sites Search engines

  8. Direct traffic • Good URL • Brand recognition & preference • Word-of-mouth (tell-a-friend) • Offline advertising • Promotions • PR • Repeatvisitors • E-mailings • Satisfiedcustomers

  9. Is direct traffic free?

  10. Referring sites • Incomming links • Own sites • External sites • Free • Paid • Trade • PR • Banners • Affiliates

  11. Payingforreferral traffic • CPM - 1000 views (€ 0,50 - € 25,00) • CPC - click (€ 0,10 - € 10,00) • CPL - lead (€ 1,00 - € 250,00) • CPA - conversion (€ 5,00 - € 500,00) • Revenue share (5% - 50%)

  12. Search engines

  13. Being nr 1….

  14. How tobe up there? SEO - Organic SEA - Paid Search engine advertising Costs money Does it? Start inmediately How to do it? Optimize landing page conversion Choosekeywords Write greatads Manage andoptimizeactively Optimizetitle/description • Search engine optimization • Free • Is it? • Takes time tobuild • How to do it? • On site optimization • ChooseKeyWordsto target • Write tekst with KW • Get incomming links • Link label • Optimizetitle/description

  15. OrganicvsPaid

  16. Title/description: get the click!

  17. How muchtopayfor a visitor? DiaperDeals

  18. How muchpotential traffic? • Google insight: • http://www.google.com/insights/search/ • Compare volume • Seasonality • Google Adwords • http://adwords.google.com • Volume per Keyword • Cost per click • Check the long tail

  19. Important questionstoanswer! • How much traffic is there? • How will you get traffic? • What’s your plan? • Direct visitors • Repeat visitors • Referral • Search engines • SEO • SEA • What will traffic cost you? • How will you make money on your traffic?

  20. Course structure • 1. Introduction • 2. Conversion • 3. Traffic • 4. Excellence • 5. Innovation • 6. Statistics • 7. Yourpresentations!

  21. Required reading this week • Video: http://www.compassonlinemarketing.nl/blog/excellence/hoe-een-start-up-winstgevend-werd-door-slimmer-werken/ • Diagram: http://www.compassonlinemarketing.nl/wp-content/uploads/Schermafbeelding-2011-07-25-om-08.35.03.png

  22. Contact me José J. Cabrera y Charro jose.cabrera@hu.nl Office 2.94 (sporadically) 06 5395 2422 http://nl.linkedin.com/in/josejaviercabreraycharro http://www.compassonlinemarketing.nl/blog

More Related