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The funeral industry presents significant challenges for consumers, who often feel overwhelmed and distrusted. With 57% of consumers believing funeral homes are untrustworthy and many unaware of pricing structures, making informed decisions is daunting—especially during emotional times. Everest aims to change this landscape by providing independent consumer advocacy, 24/7 planning assistance, and transparent price comparisons. With personalized planning tools and negotiation support, Everest empowers families to navigate their choices in a complex, often stressful environment, ensuring peace of mind in their time of need.
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The Consumer’s Problem With the Funeral Industry • #1 Consumer fear – “being taken advantage of” • 57% of consumers: Funeral homes can not be trusted • 59% of consumers: Funeral homes do not offer good value • One of the most expensive purchases of a lifetime • Prices are often unknown and can vary significantly • Consumers are hesitant to negotiate funeral prices • Complex decisions made under the worst of circumstances • Emotional duress • Time pressure • Consumers lack knowledge to make informed decisions No one in the funeral industry is on the side of the consumer Sources: Batesville / Pollara; Gelb; Federal Trade Commission; AARP
Our Vision: To revolutionize the way consumers interact with the funeral industry A Vision for Change Everest – The First Nationwide Funeral Planning and Concierge Service
Funeral Industry Background • $20 Billion Industry • 2.4 Million Deaths per Year • 84% U.S. consumers believe it is better to pre-arrange • Only 26% of consumers have made any type of arrangements • 22,000 Funeral Homes in U.S. • Average funeral home performs 100+ services per year • Only 15% consolidated after 35+ years • 5 Publicly traded participants (SCI, Stewart, Carriage, Keystone & Stonemor) • No National Brand for Funeral Homes • 1.1 Million Pre-Need funeral accounts sold annually • Designed to “lock in” the consumer • Expensive with limited information Sources: National Center for Health Statistics ; Wirthlin Worldwide; NFDA; Forethought
Who is Everest? Everestis….. an independent consumer advocate that provides our clients and their families with funeral planning and concierge services to prepare for and deal with a funeral.
The Everest Offering • 24/7 Advisor Planning Assistance • Funeral planning issues • Creating a personal funeral plan for the client • Everest PriceFinder Research Reports • Detailed local funeral home price comparisons • Available on demand via our website • Online Funeral Planning Tools • Includes: Personal Profile, 10 Key Decisions Planner, Reference Guide, “My Wishes” Planning Guide and more • Information stored and maintained in a secure data warehouse • At-Need Family Support • Family Assistance and Plan Implementation • Communicate the client’s Personal Funeral Plan to the funeral home; removing the family from a sales-focused environment • Provide 24 hour assistance throughout the funeral process • Negotiation Assistance • Gather pricing information and present to client in an easy-to-read format • Negotiate funeral service pricing with local funeral homes • Help the family compare prices of caskets and other products
Employee Coverage and Communications • Who is Covered: • Employee • Spouse/Partner • Children under age 24 • Who is Eligible: • Determined by the Employer • Communication: • Everest provides customizable communication documents • Employer responsible for communications • Portability: • Individual Everest benefit available at a discount
