What is Localgiving.com? • Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups • Mission: To provide local charities and community groups with the technology to raise money, awareness and support online. • Webpages and web tools necessary to; • Enable sustainable fundraising online • Provide new sources of funding and support • Engage with the local community
Localgiving.com’s Achievements • UK wide since 2012 • First online fundraising website where non-registered charities can benefit from claiming Gift Aid • Over 2500 charities and community groups on the website • Over £2.5 million to charities and community groups • Successful Match Fund promotions have been run across the UK including the current “Grow your Tenner campaign”
How do you currently fundraise? • How do you get money at the moment? • Do you have any individual donors and how do you reach them? • How do you communicate with your donors? • Do you get Gift Aid? • Do you use online fundraising?
How does it work? • To register with Localgiving.com, you will need to be invited by your local Community Foundation or Localgiving.com • Cost • Free 3 month trial with no obligation to continue • After this period, there will be a £60 annual fee, plus VAT (£12) • Works out at £6 per month, which is less than £1.50 per week • The free trial gives you the chance to see the benefits of fundraising on Localgiving.com for yourself!
How is a donation distributed to you ? • Fees: • 2% for the average credit or debit card fee (1.4% + 20p) • 2% to the local Community Foundation as a charitable donation • 3% to Localgiving.com as a processing fee • £30 DONATION EXAMPLE WITH GIFT AID: • Donation £30.00 • - 2% average card fee £ .62 • + 25% Gift aid £ 7.50 • 5% CF/LG fees £ 1.88 • = £35.00 to the Charity or Community Group
How can I fundraise on social media? • Direct existing supporters to donate online • - Use it to announce fundraising events and campaigns • - Update your Facebook Status or Tweet your Localgiving.com link (as well as including your web address on the Information page to help drive more traffic) • Maintain an interactive relationship with supporters • - Keep supporters informed with regular updates and pictures • - If you do not interact with followers they will lost interest! • Build a network of new supporters who could potentially donate • - By asking your friends to ‘donate’ their status or Retweet your message, you will reach new audiences
Creating an attractive page for donors Good quality images showing volunteers, staff, and/or beneficiaries Donation suggestions for supporters with examples of how they could help Keep your page up to date with your latest projects, events and activities Summary of your organisation with specific examples The causes you work with, where donors search and find you
Driving online traffic to your webpage • The first step is to make it as easy as possible for your potential supporters to donate. The following steps require minimal effort and are free! • Include your direct web address in your email signature • Use the Localgiving.com buttons - These can be inserted into your website, newsletters or email signature so the viewer sees the image and can click on to be directed to our webpage to donate. You can find these in your account under “My Promotions”.
Your direct web address Your direct web address will always start with www.localgiving.com/ followed by the name (or acronym) of your charity. For example: www.localgiving.com/yourcharity Supporters will be able to find your Localgiving.com webpage quickly and easily by typing your direct web address into their internet browser, or by clicking on your link. Add an email signature Promote your direct web address by putting it on your marketing materials and by adding it to your email signature. The link to your webpage
Tell yourimmediate network The majority of potential supporters are not going to find your page unless you show them where your Localgiving.com webpage is. . Have your friends reach out – Word of mouth is the most powerful motivator, so encourage your loyal supporters to reach out and help you get new supporters.
Continuously build your supporter database Treat your database as a valuable asset! Consider Data Protection Do ask for your members' permission to contact them. This should be clearly recorded on the database.
Send your supporters newsletters via email to keep them updated on your charity’s work (or ask a volunteer to help)! Email marketing • Include photos of your charity with the newsletter • Put your charity’s logo at the top of the page • Personalise by addressing the newsletter to the supporter by name • Add a link to your charity’s Facebook, Twitter and Localgiving.com pages to the newsletter
Summary • Make sure your Localgiving.com webpage is attractive and up to date • Tell your existing supporters about your webpage • Engage with your current and new networks online via social media and email • Incorporate online fundraising into existing methods • Thank your donors to begin a long-term relationship
We’re here to help! If you have any questions, please contact your local Community Foundation through the Community Foundation Network www.communityfoundations.co.uk Or you can contact Localgiving.com by: Email: firstname.lastname@example.org Telephone: 0300 111 2340 Their office hours are: 9.30am to 6pm Monday to Friday