Business Planning - Donald S. Harmelin

1. BUSINESS PLANNING PRESENTED BY Donald S. Harmelin

2. BUSINESS PLANNING SWOT ANALYSIS MISSION STATEMENT OPERATIONS BUSINESS PLANNING MARKETING PLAN FINANCIAL PLANNING PRODUCT DESCRIPTION

3. BUSINESS PLANNING STRENGTH Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control. OPPORTUNITY Opportunities are external attractive factors that represent reasons your business is likely to prosper. WEAKNESS Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. You need to enhance these areas in order to compete with your best competitor. THREATH Threats include external factors beyond your control that could place your strategy, or the business itself, at risk.

4. BUSINESS PLANNING MISSION STATEMENT VALUATIONS AND CAPITAL STRUCTURING RISK ANALYSIS SALES AND COST PROJECTION STRATEGY AND BUSINESS MARKET RESEARCH IDEATION A mission statement is a short statement of an organization's purpose, identifying the scope of its operations: what kind of Product or service it provides, its primary customers or market, and its geographical region of operation. 4

5. BUSINESS PLANNING MARKETING PLAN A marketing plan is a comprehensive document or blueprint that outlines business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. 5

6. BUSINESS PLANNING PRODUCT DESCRIPTION Consumers spend enough time researching about the product and its benefits before making any buying decision It play an important role in creating the initial impression in the consumer’s mind E-commerce sites take special care when it comes to product description The product images should also be carefully selected; it should have keyword rich alt attributes A product description is a structured format of presenting information about a product which includes its benefits, form, presentation, Price, purpose etc. A good product description should include a detailed description of the product, its special features which differentiate it from other products unique selling points and utility of the product. 6

7. BUSINESS PLANNING FINANCIAL PLANNING Financial Planning helps in ensuring a reasonable balance between outflow and inflow of funds so that stability is maintained. Financial Planning ensures that the suppliers of funds are easily investing in companies which exercise financial planning. Financial Planning reduces uncertainties with regards to changing market trends which can be faced easily through enough funds. In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future financial state by using current known variables to predict future income, asset values and withdrawal plans. 7

8. BUSINESS PLANNING BUSINESS OPERATIONAL Once a business is established, and particularly after a growth spurt, it’s important to periodically assess and analyze business operations to identify inefficiencies and improve communication. Comparisons with industry benchmarks and best practices can help a company make sure its business operations are optimum. Everything that happens within a company to keep it running and earning money is referred to collectively as business operations. Business plans often include a section dedicated to operations so that company founders understand the systems, equipment, people, and processes need to make the organization function. Business operations vary according to business type, industry, size, and so on. Operations for a brick-and-mortar store, for example, will look different from operations for an online retailer. The former will need point of sale terminals to process purchases, for example, while the latter will need e-commerce software that provides electronic shopping cart services. 8

9. THANK YOU!