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DISTRIBUTION

DISTRIBUTION. ----------------------------------------------------------------------------------------------------------------------------------------------------------------. SERVICE DELIVERY.

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DISTRIBUTION

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  1. DISTRIBUTION ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  2. SERVICE DELIVERY ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • CUSTOMERS VISIT SERVICE SITE • Alfresco have restaurants in all three parts of Vietnam • One in Hoi An • Six in HCMC • Seven in Hanoi • Operating hour: • Every day from 8:30 am to 11 pm • Except national holidays • Customers can either stay or do take-away • → Use of personal channel ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  3. Al Fresco's Hai Ba Trung23L Hai Ba Trung, Hoan KiemAl Fresco's Lang Ha 108 K1 Lang Ha, Ba DinhAl Fresco's Xuan Dieu98 Xuan Dieu, Tay HoAl Fresco's Pho Hoang NganA37 Pho Hoang Ngan, Khu Do Thi Trung Hoa, Nhan ChinhAl Fresco's Nha Tho19 Nha Tho, Hoan KiemAl Fresco's Nguyen Chi Thanh114 B2 Nguyen Chi Thanh, Ba DinhAl Fresco's Truc Bach3 Truc Bach, Tay Ho Al Fresco's Tran Hung Dao83 Tran Hung Dao, Hoi An AL Fresco's Thao Dien89 Xuan Thuy, Thao Dien, D2Al Fresco's Dong Du27 Dong Du, D1Al Fresco's Mac Dinh Chi21 Mac Dinh Chi, D1Al Fresco's My Toan 3D1 - 23 My Toan 3, D7Al Fresco's Nguyen Trai400 Nguyen Trai, Ward 8, D5 Al Fresco's Nguyen Thi Nghia16 Nguyen Thi Nghia, D1

  4. SERVICE DELIVERY ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • II. SERVICE PROVIDERS GO TO CUSTOMERS • In HCMC, all six Alfresco restaurants offer delivery service • Menu available on website • Different call number for each restaurants • Seven days a week • Service time from 8:30 am to 11 pm • Free delivery within 5km of restaurant • → Use of impersonal channel ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  5. FRONT STAGE & BACK STAGE LOCATING ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • → Front stage and Back stage are located in same place • Managerial activies may be conducted outside ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  6. USE OF INTERMEDIARIES ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • Alfreso Group operate its restaurants own its own • But it does offer franchising opportunities with strict regulations and conditions • Some challenges: • Service quality may differ among franchising restaurants • High competition in downtown area • Not many restaurants in middle of Vietnam ----------------------------------------------------------------------------------------------------------------------------------------------------------------

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