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Welcome – Salesplan ‘10

Welcome – Salesplan ‘10. 14-12-2009 R.P. Louët Feisser. Segments. Event Business Golf Sport Sportbrands. Content per segment. In general Targets groups and estimated turnover Working methods Operational methods Timeline Products per target group Costs. Event Business.

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Welcome – Salesplan ‘10

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  1. Welcome – Salesplan ‘10 14-12-2009 R.P. LouëtFeisser

  2. Segments • Event Business • Golf Sport • Sportbrands

  3. Content per segment • In general • Targets groups and estimated turnover • Working methods • Operational methods • Timeline • Products per target group • Costs

  4. Event Business

  5. In General • 2009, bad year business events • 2009, growth public events • 2010, growth economy

  6. Targets groups and estimatedturnover

  7. Operational methods Fairs

  8. Operational methods Callblast/Meetings

  9. Operational methods Callblast/Meetings

  10. Operational methods Callblast/Meetings

  11. Operational methods • 1000+ Catering companies • min. 30 quotes • € 4.500 Sales Mailings

  12. Time Line Event Organizations

  13. Time Line Event Suppliers

  14. Time Line Event Locations

  15. Products per Target Group • Event organizations • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Event Suppliers • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Retail (Express, Pyramid) • Eventlocations • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Proflags

  16. Costs

  17. Golf Business

  18. In General 2009, less greenfee players 11% 2009, 20.000-30.000 more GVB players 2010, number 3 sport in the world

  19. Target groups and estimated turnover

  20. Operational methods

  21. Operational methods Callblast/Meetings

  22. Operational methods Callblast/Meetings

  23. Operational methods Callblast/Meetings

  24. Operational methods Mailings

  25. Time line

  26. Products per Target group • Golfcourses - Eclipse II models / Hub II / Pro Flags/ pop up banners (dig. Silkscr.) • Golfprofessionals - Eclipse II models (legext) / pop up banners / Pro Flags / freestanding railskirts/ Directors chair (dig)

  27. Products per Target group • Golfbrands - Total E-Z UP Productrange • Golftournaments - Total E-Z UP Productrange • Golf Shops - Pop II / Hub II / Eclipse II (dig. / Silscr.)

  28. Costs

  29. Sport Brands

  30. Target Sport brands • Target for 2010 = € 60.000 - 5 New accounts a € 4000 each • Maintain relationship with existing customers € 10.000 • 2 key accounts € 10.000 per brand

  31. Insights in Marketing, Products & Events The Products • Launch of New Products, Product Innovations The Events • In store promotions • Sponsored events

  32. How to reach the target group • Reach European HQ Sport Brands • Reach Marketing/Sales representatives via conventions • Reach Representatives via sport Events • Reach representatives via Sports Business Centres • Reach representatives via BH

  33. Sport Conventions • ISPO Winter Messe München 7-10 February • ISPO Summer (not planned jet)

  34. Wish list Sport Brands - Nike Europe - O’Neill - Adidas Reebok - Puma - Asics - Mizuno - Lotto - Bjorn Borg - Kappa - Fila - Erke - Li Ming - EA Sports (Sport games)

  35. Time Table: First Contact-Order Step 1: First Contact • Introduction E-Z UP • Information about our products • Respond to the needs of Sport Brands for their specific marketing purposes

  36. Time Table: First Contact-Order Step 2: Meeting or second Contact • Presentation of possibilities specific event, sport, marketing purpose with 3D animations • Presentation of custom sales document/website • Demonstration several E-Z UP Products • Sale!

  37. Time Table: First Contact-Order Step 3: Custom Relation Management • Keep in touch with client (regularly contact) • Keep informed about the future/Possible events and product launches • Create possible cooperation with brand for sponsorships and retail

  38. Time Line Sport Brands Keep in touch the whole year!!

  39. Products Sport brands • All Branded E-Z UP Professional Products

  40. Costs

  41. Bedankt voor jullie aandacht!

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