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2. Social signals are an integral part of the organic search engine rankings. In addition to developing links to your site, you need to engage with your audience. Having an active social media presence can increase your business' trustworthiness and draw in quality traffic. It is likewise essential to develop a strong social networks following. This is one of the best ways to get top quality traffic from social media networks. The more pertinent and valuable your material is to your target market, the more your content will be relevant to that specific industry.