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The Launch of CornerBarPR SM

The Launch of CornerBarPR.com SM. A sober approach to building a profitable on-line business. The Plan: Launch to Lush. Soft Launch — Jan. 2002 National Blitz — Sept. 2002 Tipping Point — Dec. 2002. Phase 1 Deaths. 835 closings since 2000... eToys, $220 million PlanetRX, $50 million

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The Launch of CornerBarPR SM

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  1. The Launch of CornerBarPR.comSM A sober approach to building a profitable on-line business

  2. The Plan: Launch to Lush • Soft Launch — Jan. 2002 • National Blitz — Sept. 2002 • Tipping Point — Dec. 2002

  3. Phase 1 Deaths 835 closings since 2000... • eToys, $220 million • PlanetRX, $50 million • eYada, $25 million • SpaceWorks, $6 million

  4. Phase II Survivors • Clickz.com* (acquired for $16 mil) • The Onion* • Classmates.com* ($36 subscription) • Cnet.com * Began as privately held with tight budgets

  5. Bootstrapping of a Bar • Start-up and first-year costs < $100k • Self funded • Outside funding never part of plan

  6. Site Munchies • 14,000 page views per month • 625 e-zine subscribers • Dozen database subscribers

  7. July Breakthroughs • WorkInPR.com exclusive partnership • SuperSizing media database 8x • Nationwide campaign in the works

  8. Sales Projections • 473 subscriptions — 2002 • 1224 subscriptions — 2003 • 1756 subscriptions — 2004

  9. Gross Sales Projections 2002 2003 2004 $123K $385K $623K

  10. Future of Subscription Sites • $1.4 billion to $5.8 billion by 2006 • Leaders—American Greetings, NYT,WSJ, Yahoo, Sony Source: Jupiter Media Metrix

  11. Contact Us • Brenda K. Clevenger, ABC Proprietor 816-221-2828 Brenda@CornerBarPR.com • Richard B. Barger, ABC, APR Chief Curmudgeon 816-942-2228 Rich@CornerBarPR.com • CornerBarPR http://www.CornerBarPR.com

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