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Top 10 Instagram Tips for the Modern Nonprofit

Instagram is, without a doubt, a modern marketing powerhouse. In June 2018 Instagram announced it had hit the 1 billion users milestone. Among the major social networks, only Facebook and YouTube have more people logging in.<br><br>The platform is growing fast. With regards to business growth, an estimated 71% of US businesses use Instagram, almost double the number of businesses (48.8%) that used Instagram in 2016!

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Top 10 Instagram Tips for the Modern Nonprofit

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  1. TOP 10 INSTAGRAM TIPS FOR THE MODERN NONPROFIT

  2. June 2018 Instagram hit the 1 billion users milestone

  3. Forrester report Instagram has a 2.2 percent per-follower interaction rate INSTAGRAM HAS A VERY HIGH USER INTERACTION RATE

  4. WHY USE INSTAGRAM? High User Engagement Younger Audience Very Visual Quick and/or Real Time

  5. HERE ARE OUR TOP 10 TIPS FOR GETTING THE MOST OUT OF INSTAGRAM

  6. 1 Sign Up for Instagram Business Tools

  7. Sign up for Instagram Business Tools. It’s free, and it provides you with several useful tools that you don’t get with the personal account

  8. 2 Make Your Profile Stand Out

  9. For your profile picture, choose something visually appealing and that represents your organization

  10. 3 Have an Instagram Strategy

  11. Who will run the account Whether that be one person or several Set specific and measurable goals

  12. 4 Decide on Your Feed

  13. SOME TOOLS THAT YOU CAN USE TO TAKE YOUR INSTAGRAM POSTS UP A NOTCH Snapseed VSCO Canva Instaquote

  14. 5 Write Compelling Captions

  15. Ask your followers to take action by clicking the link your bio, donating, answering a question Start your captions with important details Mention other users and use relevant hashtags

  16. 6 Post Instagram Stories

  17. Instagram Stories is Instagram’s Snapchat-like feature that creates photo and video sequences that disappear 24 hours after being posted

  18. USE INSTAGRAM STORIES TO Update your followers Share ‘behind-the-scenes’ Hold contests Shout out followers

  19. 7 Utilize the Full Potential of Instagram Stories

  20. UTILIZE THE FULL POTENTIAL OF INSTAGRAM STORIES Adding hashtags to your Stories Adding links Adding location stickers to your Stories Using GIFs Adding your Instagram posts to your Stories Using Stickers Reposting other user’s Stories in which you’re mentioned Using Polls

  21. Instagram Stories have a lot to offer as a feature. Mix it up regularly to keep your supporters engaged and interested

  22. 8 Don’t Forget About Hashtags

  23. Instagram posts with at least one hashtag get 12.6 percent more engagement than posts without one

  24. HERE ARE SOME TOP TIPS FOR USING HASHTAGS Create designated hashtags for different campaigns You can use up to 30 hashtags per Instagram post Use a mix of unpopular and popular hashtags Regularly engage with hashtags that you yourself

  25. You can also utilize hashtags to crowdsource images, raise cause awareness and increase donations with the help of Donation Platform

  26. 9 Engage With Your Followers

  27. DIRECT COMMUNICATION WITH FOLLOWERS IS THE BEST WAY TO ENGAGE WITH THEM Promptly respond to comments on all of your photos and videos Directly thank your followers for their donations Tag other accounts in your posts Post consistently Use Instagram Stories features like Polls and Questions Organize live videos Create a hashtag for your campaign

  28. You can post your supporters’ videos, photos and more on your profile. This increases trust and credibility

  29. 10 Use CTAs

  30. Have a good amount of your posts – some suggest all – include a CTA (Call To Action). Invite followers to visit your nonprofit’s blog, sign up to volunteer for fundraising, or simply make a donation

  31. Consider using Instagram ads. Instagram ads look almost like regular photos in a user’s feed

  32. Instagram has opened up many avenues for nonprofits: from allowing donors to see directly into the lives of beneficiaries, quick and simple fundraising, to being able to easily broadcast from remote and dangerous places READ MORE https://donorbox.org/nonprofit- blog/instagram-for-nonprofits/

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