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Effective Proposal Writing: A Guide for Client-Focused Presentations

Create compelling proposals that resonate with clients by focusing on their objectives. A good proposal is as long as it needs to be—clear, concise, and tailored to the client's needs. Incorporate essential elements such as advertising objectives, competitive situation analysis, and consumer research to establish credibility. Highlight the unique advantages of your radio station and present a solid creative strategy, schedule, and investment details to ensure your proposal stands out. Make proposal writing a streamlined and effective process with proven techniques.

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Effective Proposal Writing: A Guide for Client-Focused Presentations

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Presentation Transcript

  1. Great Presentations Taking time, pain, and guesswork out of the process! www.RAB.com

  2. Question: How long should a good proposal be? Answer: As long as it needs to be.

  3. Good Written Proposals... Focus on the client

  4. Good Written Proposals... Focus on the client Identify and focus on the client objectives

  5. Good Written Proposals... Focus on the client Identify and focus on the client objectives Position Radio and your station as the safest and surest choice

  6. Good Written Proposals... Focus on the client Identify and focus on the client objectives Position Radio and your station as the safest and surest choice Establish credibility and logic through the use of consumer and industry research

  7. 8 Proposal Components 1. Advertising Objectives

  8. 8 Proposal Components 2. Competitive Situation

  9. 8 Proposal Components 3. Consumer and Industrial Research

  10. 8 Proposal Components 4. Media Analysis

  11. 8 Proposal Components 5. Why Radio

  12. 8 Proposal Components 6. Why Your Station

  13. 8 Proposal Components 7. Creative Strategy

  14. 8 Proposal Components 8. The Schedule & Investment Details

  15. PROposal Assistant

  16. Great Presentations Taking time, pain, and guesswork out of the process! www.RAB.com

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