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Promotion 3: Promotional Mix PowerPoint Presentation
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Promotion 3: Promotional Mix

Promotion 3: Promotional Mix

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Promotion 3: Promotional Mix

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Presentation Transcript

  1. Promotion 3: Promotional Mix • Sales Promotion • Coupons • Contests • Free trials

  2. Promotional Mix • Public relations • Control versus participation • Employee participation • Listening and engaging

  3. Promotional Mix • Personal Selling • Augment the process • Disintermediate the process

  4. Media changes • Fragmentation • Integration • Timeshifting • Mobile media