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The Innovation Process: how to manage innovation

The Innovation Process: how to manage innovation. Saskia van Stroe-Biezen Professor of Innovation Management. The innovation process in short. Creativity. P roduct. M arket. POM. O rganisation. Define the opportunity area. Know your customer. Idea generation.

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The Innovation Process: how to manage innovation

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  1. The Innovation Process: how to manage innovation Saskia van Stroe-Biezen Professor of Innovation Management

  2. The innovation process in short Creativity Product Market POM Organisation Define the opportunity area Know your customer Idea generation Insight activation Innovation funnel Triple diamond process Three times diverging and converging

  3. Innovation funnel: Ideation phase (triple diamond) Feasibility phase Capability phase Launch phase Post-Launch phase Trends, Ideas Market info Competitor info etc Feasibility phase Post-launch phase Ideation phase Capability phase Launch phase

  4. Sustainable innovation to the core Ist:

  5. Sustainable innovation to the core Ist: sustainable innovation is a buzz word Soll:

  6. Sustainable innovation to the core Ist: sustainable innovation is a buzz word Soll: sustainable innovation is a core competence

  7. Sustainable innovation as core competence • Could you describe your company’s core corporateinnovation system? • Does your top management regard every employee as an innovator? • Have you been trained as a business innovator? • Is innovation important in your own performance metrics and in your variable pay? • Would it be easy to get small amounts of experimental capital to test a new idea? • Do you know where to find coaches and mentors to help you push your idea forward? • Do the management processes (strategy planning, budgetting etc) support your work as innovator?

  8. Create preconditions for Sustainable innovation • Creating time and space(e.g. Google: 70/20/10 rule)

  9. Create preconditions for Sustainable innovation • Maximize diversity of thinking(old/young, experienced/imaginative, analytical/creative, inside/outside etc)

  10. Create preconditions for Sustainable innovation • Foster connection and conversation(make serendipity happen, make innovation democracy happen)

  11. Looking at the world from a fresh perspective!

  12. Looking at the world from a fresh perspective! • Four lenses: • Challenge orthodoxies

  13. Looking at the world from a fresh perspective! • Four lenses: • Be aware of changes/new trends

  14. Looking at the world from a fresh perspective! • Four lenses: • Leveraging competencies and strategic assets

  15. Looking at the world from a fresh perspective! • Four lenses: • Understanding unarticulated needs Customer Insight!

  16. The organisation as an oiled innovation machine Leadershipand Structure People and Skills ProcessesandTools Cultureand Value

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