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OnlyHangers

OnlyHangers.com. A Study of Hanger Excellence. The Need for Speed (or Hangers). Customized/personalized hangers. Everyone needs to hang up their clothes. Retail Stores need hangers for the clothes they sell. Appearance can be crucial!. Formalization Experimentation.

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OnlyHangers

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  1. OnlyHangers.com A Study of Hanger Excellence

  2. The Need for Speed (or Hangers) • Customized/personalized hangers. • Everyone needs to hang up their clothes. • Retail Stores need hangers for the clothes they sell. • Appearance can be crucial!

  3. Formalization Experimentation • Founded by Ron Maier in Miami, Florida • Privately owned company. • Completely Web-Based

  4. What Could they Possibly Sell?? • OnlyHangers.com strives to provide high quality hangers to everyday buyers at affordable prices.

  5. What EXACTLY Do They Do? • Provide a wide array of hangers • Wooden • Metal • Satin • Glam • Hangers contribute to the image of a retail store.

  6. Commerce Value Chain • Attract • First Google hit for the search “Hangers” • Maier (the founder) publishes many online articles. • Interact • No tax (Outside of Florida) • Free shipping for orders over $300 • Monthly specials! • Attractive, user-friendly interface

  7. CVC 2…The Sequel • Act • No tax (Outside of Florida) • Free shipping on orders over $300 • Easy to use shopping cart • Accepts all major credit cards • 24 hour shipping • Pre-defined quantity sizes helps make shipping more efficient

  8. CVC 3…How Long Does This Take? • React • Accepts return within 30 days of purchase • Offer UPS and Fed-Ex tracking for orders • Restocking fee

  9. Mark and Mo…How does it work??

  10. Show us more…more!!

  11. Me Likey…Encore!!

  12. Innovation…Alexander Graham Bell Style • Hanger sale is a niche market • Internet provides a useful medium for success in such a narrow market • Niche markets must reach a broad audience to succeed

  13. Who’s Listening?? • Retailers • Everyday People • Hanger Enthusiasts?

  14. Here’s Who’s Actually Listening!

  15. More Boring Graphs…YAY!

  16. Even MORE Boring Graphs!!

  17. Marketing Strategies • Strategy based on Market Dominance • Growth Strategy – Intensification • Narrow market reassures buyer of product quality

  18. Internet Strategy • Based around a specific product… Hangers!! • Market to audience that will return often Channel Master

  19. SUCCESS!! • Privately Owned Company • Very little public information regarding stock prices, page hits, publicity etc. • Site manages an estimated 5,721 unique visitors every month

  20. Life or Death Situations • Success will rely on their ability to establish deep relationships with long-term customers. • Customer service is important in this endeavor.

  21. It’s the ONLY Place to Buy Hangers! • What can OnlyHangers do to improve? • Need more internet presence...Including advertising, testimonials, reviews etc. • Take a more personal approach to selling hangers.

  22. Will OnlyHangers.com Pass the Sixth Grade??

  23. This Presentation Has Been Brought to you by…The Letter M!!

  24. References • www.onlyhangers.com (duh) • http://www.quantcast.com/onlyhangers.com • http://www.worldbusinessbook.org/companydetails.php?cid=319&sid=558 • http://articles.getacoder.com/Choosing_Retail_Clothes_Hangers_458833x1178093693.htm • http://en.wikipedia.org/wiki/Marketing_strategy#Types_of_strategies

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