
THE SLUMBERING GIANT OF MEDICAL TRAVEL KEITH POLLARD, CEO Intuition Communication
INTERNATIONAL PATIENTS… HCA HOSPITALS 20% INTERNATIONAL • BUPA CROMWELL • 50% INTERNATIONAL • GREAT ORMOND STREET • 95% INTERNATIONAL
THE LONDON MARKET £901m
MALAYSIA HEALTHCARE • 42 staff • Government funded • Support of Private Hospitals Association • 5 offices abroad
LET’S DO IT IN HEALTHCARE… “Where do you go for great health care in Las Vegas?” “The airport…...”
SHOULD WE TRY TO CREATE A HARLEY STREET “CLUSTER” • Response 1: GREAT IDEA • Response 2: GOOD IDEA • Response 3: UNDECIDED • Response 4: POOR IDEA • Response 5: WASTE OF TIME
SHOULD WE FOCUS ON HARLEY STREET, LONDON OR THE UK? • Response 1: HARLEY STREET • Response 2: LONDON • Response 2: UK