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Put yourself out there

Put yourself out there. Alison Wildish, Edge Hill University – November 2007. Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/. Edge Hill University : in context. Awareness raising Garden Fence Test Word of Mouth.

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Put yourself out there

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  1. Put yourself out there Alison Wildish, Edge Hill University – November 2007 Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/

  2. Edge Hill University :in context • Awareness raising • Garden Fence Test • Word of Mouth Image courtesy of ~k~ on Flickr - http://www.flickr.com/photos/clovermountain/114775265/

  3. The word on the street… People talking about you is the best form of advertising/pr No publicity is bad publicity?! Image courtesy of vaticanus on Flickr http://www.flickr.com/photos/vaticanus/333445080/

  4. Some facts • People are going to talk about you… • … down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things… • The boundaries are blurred; it’s common to mix business/study with pleasure • Students don’t come into Uni and leave their personal lives at home… • … but neither do staff!!! Image courtesy of kuyttendaele on Flickr http://www.flickr.com/photos/kuyttendaele/1195473901/

  5. Regardless of any institutional policy our students and staffwill use social networking sites Image courtesy of Wanderer and Wonderer on Flickr http://www.flickr.com/photos/global-wandering/1171829609/

  6. Our approach… “ Everyone’s on it ” • Great! • We’ll make it even easier for you! • We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too “ Really useful ” Image courtesy of redking on Flickr http://www.flickr.com/photos/redking/1934240/

  7. Our policy / strategy… … not to have one! Not even for T&L Compliment to marketing An added extra to communication Image courtesy of Aaron Michael Brown on Flickr http://www.flickr.com/photos/dietpoison/133957015/

  8. If they want it they’ve got it • - If they don’t then no problem • - If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem… Image courtesy of terwilliger911 on Flickr http://www.flickr.com/photos/terwilliger911/446710944/

  9. Concerns… Image courtesy of Fiona Macginty on Flickr http://www.flickr.com/photos/fionamacginty/296872194/

  10. “ Edge Hill students being molestered by security! ” The problem • Named individual inc. photographs • False allegations The solution • Proper channels – report group • AUP • Libel and defamation laws Image courtesy of beckaramie on Flickr http://www.flickr.com/photos/beckeramie/393255114/

  11. “ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution on social networking sites. ”

  12. Image courtesy of MsAnthea "Anthéaïs" on Flickr http://www.flickr.com/photos/anthea/84090626/

  13. “ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ” Rob Spence, Edge Hill University “ I don’t make friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma Image courtesy of domake.saythink on Flickr http://www.flickr.com/photos/domakesaythink/2003483686/

  14. It’s just a compliment to other services What can you ACTUALLY guarantee anyway?! Image courtesy of philcampbell on Flickr http://www.flickr.com/photos/clanlife/1517564618/

  15. Open | Accept Allow | Encourage Image courtesy of emdot on Flickr http://www.flickr.com/photos/emdot/13519557/

  16. Thanks for listening Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Image courtesy of halighalie on Flickr http://www.flickr.com/photos/halighalie/112410629/

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