1 / 19

Put yourself out there

In this presentation, Alison Wildish from Edge Hill University discusses the vital role of social networking in communication strategies for higher education institutions. She emphasizes the organic nature of word-of-mouth advertising and the blurred lines between personal and academic life. Despite concerns around student engagement, the approach is one of openness and integration, utilizing social media to enhance communication without strict policies. This session explores the necessity for institutions to adapt and embrace the digital landscape where students and staff interact seamlessly.

dorothy-harding
Télécharger la présentation

Put yourself out there

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Put yourself out there Alison Wildish, Edge Hill University – November 2007 Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/

  2. Edge Hill University :in context • Awareness raising • Garden Fence Test • Word of Mouth Image courtesy of ~k~ on Flickr - http://www.flickr.com/photos/clovermountain/114775265/

  3. The word on the street… People talking about you is the best form of advertising/pr No publicity is bad publicity?! Image courtesy of vaticanus on Flickr http://www.flickr.com/photos/vaticanus/333445080/

  4. Some facts • People are going to talk about you… • … down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things… • The boundaries are blurred; it’s common to mix business/study with pleasure • Students don’t come into Uni and leave their personal lives at home… • … but neither do staff!!! Image courtesy of kuyttendaele on Flickr http://www.flickr.com/photos/kuyttendaele/1195473901/

  5. Regardless of any institutional policy our students and staffwill use social networking sites Image courtesy of Wanderer and Wonderer on Flickr http://www.flickr.com/photos/global-wandering/1171829609/

  6. Our approach… “ Everyone’s on it ” • Great! • We’ll make it even easier for you! • We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too “ Really useful ” Image courtesy of redking on Flickr http://www.flickr.com/photos/redking/1934240/

  7. Our policy / strategy… … not to have one! Not even for T&L Compliment to marketing An added extra to communication Image courtesy of Aaron Michael Brown on Flickr http://www.flickr.com/photos/dietpoison/133957015/

  8. If they want it they’ve got it • - If they don’t then no problem • - If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem… Image courtesy of terwilliger911 on Flickr http://www.flickr.com/photos/terwilliger911/446710944/

  9. Concerns… Image courtesy of Fiona Macginty on Flickr http://www.flickr.com/photos/fionamacginty/296872194/

  10. “ Edge Hill students being molestered by security! ” The problem • Named individual inc. photographs • False allegations The solution • Proper channels – report group • AUP • Libel and defamation laws Image courtesy of beckaramie on Flickr http://www.flickr.com/photos/beckeramie/393255114/

  11. “ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution on social networking sites. ”

  12. Image courtesy of MsAnthea "Anthéaïs" on Flickr http://www.flickr.com/photos/anthea/84090626/

  13. “ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ” Rob Spence, Edge Hill University “ I don’t make friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma Image courtesy of domake.saythink on Flickr http://www.flickr.com/photos/domakesaythink/2003483686/

  14. It’s just a compliment to other services What can you ACTUALLY guarantee anyway?! Image courtesy of philcampbell on Flickr http://www.flickr.com/photos/clanlife/1517564618/

  15. Open | Accept Allow | Encourage Image courtesy of emdot on Flickr http://www.flickr.com/photos/emdot/13519557/

  16. Thanks for listening Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Image courtesy of halighalie on Flickr http://www.flickr.com/photos/halighalie/112410629/

More Related