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Part of the Capital Growth Project

Part of the Capital Growth Project. 2012 new community food-growing spaces Increase land for food growing More people growing food One stop shop for food growers Influence policy and decisions. Growing Enterprise. Pop up Pickle & Growing Enterprise training.

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Part of the Capital Growth Project

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  1. Part of the Capital Growth Project • 2012 new community food-growing spaces • Increase land for food growing • More people growing food • One stop shop for food growers • Influence policy and decisions

  2. Growing Enterprise

  3. Pop up Pickle & Growing Enterprise training

  4. Matchmaking growers with buyers

  5. Urban Food Fortnight Team Day – November 2011

  6. Why Urban Food Fortnight • Gives urban growers confidence to begin trading. • Connects small urban producers to new buyers. • Encouragers Londoners to discover produce from the Capital. • Income generation • Celebration & fun – no finger wagging!

  7. Dinner in Our Back Garden Partnership St. Mungo’s Putting Down Routes, The Table Café and Team London Bridge

  8. The Tate Modern urban honey menu

  9. Hen’s Corner Pick & Pickle – UFF 2013

  10. Farmival UFF 2013 – Partner with existing events

  11. Mama V’s UFF chilli jam – connect producers with urban growers

  12. Support: Mapping website to list your event

  13. Enterprise Match fund Match fund allows grower to set a target of how much produce they think they can sell during Urban Food Fortnight. If grower achieves target, Capital Growth will match earnings up to £150. http://www.capitalgrowth.org/our_support/match_fund/

  14. Get Connected – Preparing for Urban Food Fortnight • Hear from Grub club pop up event coordinator. • Growers & producers that took part last year. • Network.

  15. Promotional material, including posters, postcards, and stickers #urbanfoodfortnight

  16. Outcomes… • Over 100 events last year. • Over 40 growing spaces took part. • 15 food producers participated. • 1231 tweets were tagged #urbanfoodfortnight Growing Kultur is a 6 x 1 metre patch in “Being involved in Urban Food Fortnight helped focus our growing efforts and think creatively about how we might make best use of what was a small growing space yet still achieve some of our objectives.” says Alexandra Charlemagne, Growing Kultur’s founder.

  17. Challenges… • Unsustainable businesses trying to sign up. • Excluding some great trading relationships because they are not in London. • Getting groups to commit and giving them confidence. • Promotion of events – some were less popular than others.

  18. Replication • Can be replicated at any scale. • Support offered can be tailored to match resources available. • Could be done at a different time of year though September is ideal. • Could link across many cities.

  19. Capital Growth developed Urban Food Fortnight to work towards making food growing spaces in London more sustainable and resilient in the current economic climate

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