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Enhancing Tourism Value in Switzerland: Insights from Federal and State Organizations

This presentation analyzes the contribution of various tourism organizations in Switzerland, focusing on both federal and state levels. It highlights key players like Switzerland Tourism, Valais Tourism, and the Région du Léman. The discussion includes their strategies for promoting sustainable development, enhancing services, and improving awareness of tourist offerings. The collaboration across these organizations demonstrates their collective efforts to increase tourism’s added value through effective communication and targeted promotional campaigns.

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Enhancing Tourism Value in Switzerland: Insights from Federal and State Organizations

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  1. TIA presentation Added value from Swiss Tourism Organization from both Federal and State levels Class 703_E Academic Year 2013-2014 Module 713 Johanne Neuffer, Seghen Zeremariam, Guillaume Prost, Jonathan Wicht and Mathias Schmidt

  2. Table of contents • Federal SW tourismorganizations • Valais tourism • Région du Leman • Conclusion

  3. Federal SW tourismorganizations • Switzerlandtourism • STnet global platform • TravelsnowmartSwitzerland (TSMS) • Innotour/Claire et Georges • Medical assistance for seniors • Hotellerie Suisse • Role of the institution

  4. Federal SW tourismorganizations • Viastoria • Cultural Routes of Switzerland • Lingua Natura • Combination of nature and language in a national park

  5. Switzerland Natural parks / Lingua Natura Lingua natura. (2011)

  6. Valais tourism • Key activities • Coordination between touristic region • Coordination with national and international tourism organisation • Work with the state • Cantonal tourism politic • Data analysing • Objectives adding value • Increase adding value • Development of workplaces and valorisation of the culture • Develop awareness • Improvement of the offer • Danger management

  7. « Région du Leman » • Key activities • Promote the state and its destinations in Switzerland and abroad in collaboration with Swiss Tourism, local tourism offices and partners • Keeptheir strategies up-to-date • Supportfor a sustainabledevelopment • Objectives adding value • Biginvestments in communication • Promotion based on the authenticity • New strategies put in place • Improvments in the structure of services • Manypromotionalcampaigns • Strengthentheir position with « BRIC » countries

  8. Conclusion • The work of many organizations in Switzerland brings added value to tourism • Their work is done whether at Federal or State levels • There are organizations whose main activities are to promote their region such as Valais Tourism and Région du Leman

  9. Reference list • Politique du tourisme. (n.d.). RetrievedNovember 2013, fromValaistourism.net: http://www.valaistourism.net/Applications/Intranet.nsf/0/31d21f89a5b9d7b8c1256f550051b6b9 • Politique touristique régionale. (n.d.). RetrievedNovember 2013, fromVs.ch: http://www.vs.ch/Navig/navig.asp?MenuID=2 • Suisse Tourisme (2013). 1. Snow TravelMartSwitzerland 2014. Retrievedfrom http://www.stnet.ch/de.cfm/STM/ • Swisstourismheritage by Hotelarchiv Schweiz (2013). Fil Rouge et Mission. Retrievedfrom http://hotelarchiv.ch/leitgedanke-auftrag/?lang=fr • Innotour (2013). Fondation Claire & George. Retrievedfrom http://www.claireundgeorge.ch/?lang=fr • ViaStoria (2013). ViaStoria – The Organisation behind Cultural Routes of Switzerland. Retrievedfrom http://www.kulturwege-schweiz.ch/fr/qui-sommes-nous/viastoria.html • Lingua natura. (2011). Home page. Retrievedfrom http://www.lingua-natura.com/fr • Alparc. ( 2012). Lingua Natura. Retrievedfrom http://www.alparc.org/news/news-from-the-protected-areas/lingua-natura • Nos missions. (n.d.). Retrieved November 2013, from Région du Léman: Région du Léman • Office du Tourisme du Canton de Vaud. (2012). Rapport Annuel 2012.

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