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Update. Insert video here. Dry Feet The Next Generation of Comfort. ME 553 : Group 3. Overview. Opportunity Statement Initial Market Research Idea Exploration Concept Generation Prototyping and Implementation Marketing and Distribution. Opportunity Statement.

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  1. Update Insert video here

  2. Dry Feet The Next Generation of Comfort ME 553: Group 3

  3. Overview • Opportunity Statement • Initial Market Research • Idea Exploration • Concept Generation • Prototyping and Implementation • Marketing and Distribution

  4. Opportunity Statement Product Opportunity Statement: The "Rapid Footwear Dryer" opportunity is to give users the ability to quickly clean and dry footwear without having to remove them. This service aims to improve users’ comfort and safety given any footwear circumstance. • Scenario 1: Kenny is running a half marathon in January with 20,000 other people when it starts to rain. As he crosses the finish line he realizes how comforting it would be to not have soggy wet feet. If only there was something or someplace he could go to quickly dry his cold wet socks and shoes and given the weather take preventative measures to not getting sick. • Scenario 2: Sarah loves to shop; unfortunately as she is walking to the next store she steps in a puddle and soaks her footwear. Rather than continuing to enjoy her nice relaxing day off and do what she loves best, she is forced to turn around and go home to change her shoes, or deal with soggy footwear all day.

  5. Initial Market ResearchEmpathy Interviews • What we found out: • Majority of people have been in a situation where they had wet footwear with no way to dry them • There were many scenarios of how and when this situation occurs than we initially thought Example (Bicycling, Car Washing, Puddle Jumping (Kids), Home Maintenance, Field work / Construction, etc…) • There is not a decent solution to alleviate this situation: Rugs, Air Dry, Go Bare-foot, Buy different footwear for different occasions • There were many creative ways to solving this issue

  6. INITIAL MARKET RESEARCHCustomer Needs/Kano Analysis Needs: • Dry footwear quickly • Feedback on Status • Dry two shoes at the same time • Low Maintenance • Dry shoes without them having to be removed • Adaptable to many types of footwear and sizes • Safe to touch and child proof • Be Mobile and lightweight • Durable • Reliable (Failure Rate < 6 Sigma) • Energy efficient • Useable by one person • Easy to use • Easy to clean • Sanitary • Low cost to make • Ergonomics / Comfort

  7. Initial Market ResearchSurveys 28 people were interviewed… Here is what we found out… 78%: • Would be interested in using or owning a footwear dryer described by our opportunity 71%: • Would use it in public if they needed it 71%: • Would pay more than 1 dollar to use this device 50% • Would use this after running a race to remove sweat and water 85% • Would spend more than 20 dollars to own this device 61% • Would prefer to stand while using this device 78% • Would wait up to 5 minutes for their footwear to be dry

  8. Idea ExplorationStoryboarding

  9. Idea ExplorationStoryboarding

  10. Idea ExplorationStoryboarding

  11. Concept GenerationMorphology Chart To assist in the concept generation, a morphology chart was used. Each of the 5 group members chose a unique set of machine features/functions...

  12. Concept GenerationMorphology Chart … and sketched out their unique concept.

  13. Concept GenerationMorphology Chart Each distinct concept was evaluated, consolidated, and refined to make 3 ‘super-concepts’ which included on the highest-rated features of the original 5 concepts.

  14. Concept GenerationPatent Search Additionally, a patent search was conducted for each of Hot Feet’s primary functions. This search served to: • Show what technologies and products are already on the market in the respective areas on interest • Communicate what technologies are currently protected via U.S. patent law • Confirm that our technical approach was more innovative than any currently available

  15. Prototyping and implementationSuper Concepts As the ‘super concepts’ were being developed and sketched, more technical detail was added…

  16. Prototyping and implementationStable Concept Development …and eventually the 3 ‘super concept’s were combined into our ‘stable concept’.

  17. Prototyping and implementationPrototype manufacturing

  18. Prototyping and implementationPrototype USE

  19. Prototyping and implementationFeedback

  20. Prototyping and implementationFinal Concept

  21. Prototyping and implementationFinal Concept Update?

  22. Marketing and distributionValue Mapping What does the market look like: A solution to dry footwear does exist, but… • It’s not quick • It’s not Easy to use • It only works on select footwear • It’s not mobile • It can’t be used while wearing footwear

  23. Marketing and distributionComparable Products & Marketing Comparable Products Product Marketing Price: $350 Comparable to mats cost Promotion: Sales force/word of mouth Place: Ads in business magazines in rainy areas Direct sales to retailers for higher profits Product: Prevents Slips & reduces insurance Reduces labor for cleanup Provides happy shoppers who buy more • Absorbent Mats • Dry Feet removes all water & doesn’t lose drying ability • Mud Scrapers • Dry Feet is not a manual process & doesn’t damage fabrics • Heated Mats • Dry Feet provides user comfort • Umbrella Bags • Dry Feet removes water off shoes which touch the ground

  24. Marketing and distributionTarget Audience & Revenue Model Target Audience Revenue Model Revenue Streams Direct sales of machinery to consumers Web Purchasing Sales Force Replacement parts Repair Services Pricing Cost: Markup: Sales Price: $350 • Machine Purchasers: Retailers • High traffic volume stores • Regions of frequent rain accumulation • Machine Users: People with Wet Feet • Expect low cost or free service. $1 cost provides optimal income until demand exceeds supply, at which $2 cost is optimal

  25. Summary • Opportunity Definition • Opportunity Understanding • Primary Research • Empathy Interviews • Brainstorming • Secondary Research • Surveys • Powers of Ten • Additional Research • Storyboarding • Value Mapping • Functional Decomposition • Lean QFD • Concept Generation • Morphology Chart to 5 unique concepts • Patent Search • 5 unique concepts to 3 ‘super concepts’ • Prototyping and Implementation • 3 ‘super concepts’ to pre-feedback stable concept • Stable concept prototype • Post-feedback stable concept • Final Concept Design • Marketing and Distribution Update

  26. Questions? Thank you!

  27. Notes • Prototyping and implementation • Does not currently include • Risk Assessment • Installation Assessment • Operation and User Assessment • Key Benefits

  28. Backup Slides

  29. Understanding the Opportunity • Primary research techniques:– Empathy Interviews– Brainstorming • Secondary research techniques:– Surveys– Powers of Ten • Further understanding the opportunity:– Storyboarding– Value Mapping– Functional Decomposition– Lean QFD Each of the sections above will be explored in the following slides:

  30. Initial Market ResearchBrainstorming Brainstorming: • What Will Our Concept Do • What Will Our Concept Look like • How Will Our Concept Work • Who is going to Use Our Concept One Step Further: Sorting • Rational • Delighters • Long Shot

  31. Secondary Research‘Powers of Ten’ analysis Backup?

  32. Backup?

  33. Additional ResearchFunctional Decomposition • What are we offering! Backup?

  34. Additional ResearchLean QFD Backup?

  35. Market Analysisexpected Revenues With Varying Rainfall

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