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Regional Directors Meeting December 14, 2007

Regional Directors Meeting December 14, 2007. Agenda: 2007 Outcomes 2008 Goals 2008 Focus: Phase II of Operation Heart to Heart 2: Operating Principal Focus Team Leader Focus Regional Focus 2008 Deliverables KWU MCAngels Millionaire Systems KWConnect MAPS eAgentC.

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Regional Directors Meeting December 14, 2007

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  1. Regional Directors Meeting December 14, 2007

  2. Agenda: 2007 Outcomes 2008 Goals 2008 Focus: Phase II of Operation Heart to Heart 2: Operating Principal Focus Team Leader Focus Regional Focus 2008 Deliverables KWU MCAngels Millionaire Systems KWConnect MAPS eAgentC Keller Williams Regional Directors Webinar

  3. 2007 Outcomes

  4. 76,000 Agents 675 Market Centers $80,000,000 in Royalty $47,000,000 in Profit Share Keller Williams 2007 Probable Outcomes

  5. 2008 Goals

  6. 82,000 Agents 700 Market Centers $85,000,000 in Royalty $52,000,000 in Profit Share Keller Williams 2008 Goals “Authority is a language of minimums. Leadership is a language of maximums”

  7. 2008 Focus

  8. Phase II of Operation Heart to Heart 2: Operating Principal Focus: The Mindset of an OP Wealth-Building and Leadership Business Ownership Succeeding through Others Keller Williams 2008 Focus

  9. Phase II of Operation Heart to Heart 2 (cont.): Operating Principal Focus: The Mindset of an OP (cont.) Wealth-Building and Leadership The Pathway to Wealth-Building MC Leadership Keller Williams 2008 Focus (cont.)

  10. Phase II of Operation Heart to Heart 2 (cont.): Operating Principal Focus: The Mindset of an OP (cont.) Business Ownership OP Training – “Mindset” RSTLM MC Financials Training with Vital Signs Scorecard Quarterly Touch for Top 50 OPs Keller Williams 2008 Focus (cont.)

  11. Phase II of Operation Heart to Heart 2 (cont.): Operating Principal Focus: The Mindset of an OP (cont.) Succeeding through Others Training on How to Identify and Train Team Leaders Mastermind Series for Succeeding through Others Ongoing OP Calls Ongoing Team Leader Identification and Qualification Recruit-Select 20 TLs from ALC DISCs Future Team Leader Development classes held in Every Region Keller Williams 2008 Focus (cont.)

  12. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do The Ability to Recruit The Ability to Implement a Training Curriculum The Ability to Master Mega Productivity The Ability to Recruit and Train a Staff The Ability to Understand Financial Management Keller Williams 2008 Focus (cont.)

  13. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do (cont.) The Ability to Recruit Mastering Recruiting Scripts with Dianna Kokoszka Recruiting in a Shifting Market Recruiting from Struggling and Failing Brokerages Recruiting by the Book (MREA Recruiting) ALC Training and Cultural Messages Keller Williams 2008 Focus (cont.)

  14. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do (cont.) The Ability to Implement a Training Curriculum Lead Generation 36:12:3 CAMP 4:4:3 MREA Curriculum The Who, What, When and How’s of a MC training curriculum Keller Williams 2008 Focus (cont.)

  15. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do (cont.) The Ability to Master Mega Productivity Thriving in a Shifting Market Advanced Consulting Clinic: Mega Productivity Recruiting by the Book (MREA Recruiting) Keller Williams 2008 Focus (cont.)

  16. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do (cont.) The Ability to Recruit and Train a Staff RSTLM: Recruit-Select RSTLM: Action Training RSTLM: Leadership and Motivation Leadership Training Keller Williams 2008 Focus (cont.)

  17. Phase II of Operation Heart to Heart 2 (cont.): Team Leader Focus: The Five Things a TL Needs to Know How to Do (cont.) The Ability to Understand Financial Management MC Financials Training with Vital Signs Scorecard Ongoing Team Leader Calls Keller Williams 2008 Focus (cont.)

  18. Phase II of Operation Heart to Heart 2 (cont.): Regional Focus 1 Great New Franchise 1 Great New TL and 10+ Outstanding TL Candidates 1 Great New Icon Agent Who Is Passionate about KW Keller Williams 2008 Focus (cont.) 2008 Is The Year of Leadership!

  19. Phase II of Operation Heart to Heart 2 (cont.): Regional Focus: 1st Quarter Plan Identify 20 TL Candidates through Leadership Development Series Lead Generate for OP Candidates “Get the Book” on every OP (videos available) Validate AVAs on every OP One In-Person Visit to all Market Centers Heart to Heart 2 Implementation Find Your Agent Icons Keller Williams 2008 Focus (cont.)

  20. 2008 Deliverables

  21. New Individual Agent Field Guides for 2008: 12 Tactics for a Turbulent Market (working title) KWU 2008 Initiatives • Seizing Opportunities (Mindset) • Staging • Pricing • Lead Gen • Lead Conversion • Internet Lead Conversion • Expense Management • Transaction Issues • Short Sales, Foreclosures, REOs • Leverage • Creating Urgency in Buyers • Alternative Financing (eBook by David Reed)

  22. New Agent courses for 2008 (continued): Lead Generation and Conversion Audio Scripts CAMP 4:4:3 update (including new “Contract-to-Close” power session) Quantum Leap revision MREA Curriculum revisions Buyer Mastery Seller Mastery KWU 2008 Initiatives (cont.)

  23. New Market Center Leadership courses for 2008: RSTLM: Action Training RSTLM: Leadership & Motivation TL Recruiting Course/Tour with Holly Perry Leverage for Team Leaders Market Center Training Market Center Financials OP Clinic Recruiting Audio Scripts CD Product MCA Clinic Regional Training KWU 2008 Initiatives (cont.)

  24. First 100 days training for MCAs, ROMs, RMCAs Training modules for MCAs on KW Connect MCA blog MCAngels 2008 Initiatives

  25. 1. Your First Home: A Proven Path to Home Ownership 1st of the Keller Williams Realty Guides series authored by Gary Keller, Dave Jenks and Jay Papasan.  Lays out the benefits of home ownership, addresses many of the common objections, emphasizes the value of working with an agent and serves as a guide through the process of purchasing your first home in the US and Canada.  Available onsite at Family Reunion. 2. Green Your Home 2nd of the Keller Williams Realty Guides series.   The 2008 election year is sure to include much debate on everything green. Our book will be the first to show home owners to bring sustainable living to their current home--think practical, economically sensible solutions. A timely gift from agents to their clients for life.  Millionaire Systems 2008 Initiatives

  26. 3. MREA, 2nd edition The #1 best-selling real estate career guide will get an important update, addressing the Internet, discounters, shifting markets and much more. Each month at launch, Mo Anderson invited anyone attending who did $20M in production or more to join her and share why they joined KW--85% cited MREA as a principle reason! You're most powerful recruiting tool is about to get even better. 4. Audible.com We have a relationship with Audible.com which will make all of our products available for mp3 download. Audible also supplies audio book content for Apple's iTunes and Amazon.com. Millionaire Systems 2008 Initiatives (cont.)

  27. Agent Mountain Sales Meeting Library – Volume 2 36-12-3 Buyer Mastery Momentum Corner …and more! KWConnect 2008 Initiatives

  28. Heart to Heart II Downloadable Audio Future Team Leader Development Team Leader Recruiting Training Jeff Elias Creative Financing Thriving in a Shifting Market 30-40 various calls recorded KWConnect 2008 Initiatives (cont.) Available as free downloads at www.kellerwilliamsuniversity.com/h2h2

  29. Updated KWConnect Website Searchable videos and audio files (including Agent Mountain content) Videos sorted by area topics (e.g., “Staging” or “Lead Generation”) Better reporting on online training viewed for Leadership to hold associates accountable Improved player, with enlarged viewing area and easier content interface More downloadable audio KWConnect 2008 Initiatives (cont.)

  30. No More Certification!

  31. MAPS 2008 Coaching Programs Coaches Training Skills Camp Mastery Business Coaching Mastery Combo Coaching Mastery Recruiting Tech Coaching Mastery Agent Lead Generation Tech Coaching MAPS2008 Initiatives

  32. MAPS 2008 Coaching Programs (cont.) Mastery Prospecting Coaching MCA Coaching Breakthrough Coaching Fast Track Coaching Rising Stars CAMP 4-4-3 Coaching Productivity Coaching …and more. MAPS2008 Initiatives (cont.)

  33. MAPS 2008 Coaching Tools Productivity Coaches Game book Playbook for Agents in Productivity Coaching Agent Mastermind Attendee Role Model DVD Team Leader Mastermind Attendee CD Owner Mastermind Attendee CD Coaches Training Skills Camp Manual MAPS2008 Initiatives (cont.)

  34. Masterminds 2008 Three sessions, one of which is combined with Mega Camp 2008 Regular sessions are two half days Programs: Agent Team Leader Operating Principal Technology Loan Officer MCA MAPS2008 Initiatives (cont.)

  35. Agent Tools KWLS 3.0 Online Instant valuation tool Listing Presentation Wizard Agent Websites 4.0 Domain Purchasing Lead Generation Networks White Pages (Netferral) ProManage (new Top Producer 8i) Email expansion (to 200mb per user from 100mb) eAgentC 2008 Initiatives

  36. Leadership Tools eAgentC Guest Tour Recruiting Simulator eAgentC MC Websites Lead Management Intranet Upgrade Reports Upgrade MORE Upgrade eAgentC 2008 Initiatives (cont.)

  37. We are committed to serving you and all of our associates.

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