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Tourism Education in Turbulent Times

Tourism Education in Turbulent Times. David Airey. ICOT 2011 - Rhodes, Greece Tourism in an Age of Uncertainty 27-30 April 2011. The State of Tourism Education Turbulent times A health check on tourism in universities III. Where now for tourism studies?.

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Tourism Education in Turbulent Times

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  1. Tourism Education in Turbulent Times David Airey ICOT 2011 - Rhodes, Greece Tourism in an Age of Uncertainty 27-30 April 2011

  2. The State of Tourism Education • Turbulent times • A health check on tourism • in universities • III. Where now for tourism • studies?

  3. Approach and Methods • Stance – Vice-Chancellor’s view • Sources – Literature on education policy and • government actions • - Published data

  4. I. Turbulent Times (1/3) 1. Resources and Funding Government cuts Student contributions Private providers 2. Selectivity/hierarchy Research and teaching HE and FE 3. Importance of relevance Research and teaching

  5. I. Turbulent Times (2/3) 4. Accountability External (REF fEC NSS, league tables, QAA, transparency) Internal (appraisals and comparisons) 5. Restructuring 6. Internationalisation/globalisation Recruitment, overseas campuses, overseas delivery, international competition, immigration restrictions

  6. I. Turbulent Times (3/3) 7. Changing styles and modes of delivery 8. Standardisation Bologna and UK agencies 9. Widening participation 10. Knowledge developments

  7. II. A Health Check on Tourism in Universities • A Question? • Tourism studies is abolished in universities. • Which of the following is the most likely outcome? • a. tourism would grind to a halt • b. tourism would become • unsustainable • c. the tourism industry would • face a serious labour shortage • d. tourism would become less • authentic • e. no-one would notice Tribe: 2011

  8. II. A Health Check on Tourism in Universities Two key drivers : Money and Reputation 1. Teaching: a. recruitment, b. quality, c. curriculum 2. Research: a. approaches b. outputs, c. income 3. Impact: a. employment b. engagement/influence

  9. 1a. Teaching: recruitment Recruitment to Tourism Travel and Transport courses 2002-2007 Source: Walmsley, ATHE (2009) Includes foundation degrees. Without FDs Accepts = 3722

  10. 1a. Teaching: recruitment Recruitment to N8 - Hospitality, Leisure, Tourism and Transport Source: UCAS 2010 and HESA

  11. 1a. Teaching: recruitment Total Students 2008/09 Source: HESA 2010

  12. 1b. Teaching: quality (student satisfaction) Source: Independent, Complete University Guide, 2010

  13. 1b. Teaching: quality (average entry tariff) Source: Guardian University Guide 2011

  14. 2a. Research: Approaches • Multiple methods • Cultural turn • Tourism is no longer peripheral (Tribe, RAE-ification, 2003) but central in new REF panel 26. Chair = Prof Cara Aitchison, 2 tourism panel members. • Active PhD programmes • Increase in Thomson SCCI members • BUT: emphasis away from positivist/quantitative Tribe: 2011

  15. 2. Research: outputs (journal rankings) Source: ABS Journal Quality Guide, 2010

  16. 2b. Research: outputs - citations Source: Tribe 2011

  17. 2b. Research: outputs – citation impact h Index 54 Individuals, 18 institutions Highest score of someone related to our field =18Highest in any field = 51 Source: Scopus and University websites

  18. 2b. Research: outputs – impact factors Source: Tribe 2011

  19. 2b. Research: Outputs • RAE: worst performing sector in management field – due to long tail • Failure to look outside subject area • Low citations impact and scores

  20. 2c. Research: Income ESRC Awards and Outputs Since 1975: 9000 of which 303 refer to tourism = 3% But: some double counting of outputs; definitions and coverage change Source: ESRC Society Today

  21. 3a. Impact: Employment UK Tourism and Hospitality Graduates 2007/08 Walmsley, 2010

  22. 3a. Impact: Employment UK Employed with Graduate Levels Jobs 2010 Unistats 2011

  23. 3a. Impact: Employment UK Employed with Graduate Levels Jobs 2010 Unistats 2011

  24. 3b. Impact: Engagement/Influence: Gap between researchers and the tourism sector Hostile knowledge management environment (Cooper, 2006:48). Good Examples: Pro-poor tourism Tourism Satellite Accounts Multiplier Studies Destination Life Cycle

  25. 3b. Impact – Engagement/InfluenceThe Climate Change Problem Consultants Dr. Murray Simpson (University of Oxford, UK) School of Geography and the Environment Dr. Daniel Scott (University of Waterloo, Canada) Department of Geography and Environmental Management Tribe 2011

  26. 3b Impact: Engagement/InfluenceThe Economic Impacts Problem • Visit Britain / Tourism Alliance Commission Economic Report on the Visitor Economy • Deloitte • Oxford Economics Tribe 2011

  27. 3b. Impact: Engagement/Influence Tourism and the G-20: T.20 Strategic Paper By Dr. Ian Goldin Director, James Martin 21st Century School Professorial Fellow, Balliol College University of Oxford FINAL VERSION Document prepared for the 2nd T.20 Ministers Meeting Republic of Korea, 11-13 October 2010

  28. III. Where Now for Tourism Studies?

  29. III Where now for Tourism Studies? • Teaching: maintain recruitment, maintain quality, develop curriculum • Research: • do not lose positivist/ • quantitative • extend beyond tourism • consider relevance • reduce long tail • Impact/Engagement • Make the case • Engage

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