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Discover why your LBI house hasn't sold and learn about unique marketing programs that will get it sold. Presented by Pat Sepanak of Sand Dollar Real Estate.
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Another Beautiful Day Begins on LBI . . . . . . And as I welcome the opportunity to share this unique sunrise with you I also would like to share my unique marketing programs that will get your LBI house sold. Let’s call this a new beginning. Presented by: Pat Sepanak Sand Dollar Real Estate Sunrise - Haven Beach, LBI
Why your house hasn’t sold. Most sellers will find that their home has not sold within their expected time frame because of either one or perhaps both of the following reasons: • The asking price was ahead of the market. • Your property was not marketed to its fullest potential.
Your Price • A detailed comparison with what’s ‘currently listed’ and ‘recently sold’. • An educated analysis of the market to determine future trends. • Your preferred time frame for a sale. The Proper Pricing Strategy Considers Several Variables It takes an experienced agent to put all this together and develop the proper pricing strategy for your property.
Your Marketing Program There is a significant difference between advertising your home and having a comprehensive Marketing Plan. A Marketing Plan results in more ‘traffic’ through your property because it taps into a broader scope of potential buyers. My Marketing Plan encompass various forms of promotion - beginning with heavy internet exposure to integrated print advertising throughout the major market areas of North Jersey/New York and the Philadelphia region (where our buyers are most of the year).
So, let’s examine where Home Buyers firstLKto buy. Where Buyers Finally Found The Property They Purchased • Online 24% • Real Estate Agent 29% • Yard Sign/Open House 12% • Friend/Relative 15% • Directly from Seller 5% • Print Advertising 5% • Home Book/Magazine 5% 92 % of buyers begin their search on the internet. Note: This is national averages, it is my belief that the Internet is even more widely used by the typical LBI buyer. Source: NAR 2014 Vacation & Investment Home Buyers Survey
The Internet The Gateway To Information A web presence is one of the most important technology oriented marketing tools a real estate firm has to offer it’s clients today. It cannot, however, just be a passive site. It must be dynamic, offering the visitor the latest and most complete LBI real estate market information. We strive to be sure our site: LBIrealestateNews.com offers the latest and most pertinent market data which allows you and your buyer to make confident, informed and lasting decisions. Beach Entrance, LBI
Oh, you’re not ready to leave the beach yet?OK, just not too long, you still have a bit more to see!
The Real Estate Professional Also, at the top of the list and rightly so Your listing agent should be the ‘quarter back’ of the team, and that team should be the entire LBI real estate community. Therefore, it is important that: • Your listing is quickly put into the MLS system • Your agent is known as a co-operating agent • Your agent is experienced & knowledgeable • Your agent employs the latest technologies
Yard Signs O.K., every agent should be able to do this one!
So, let’s set some new. . . As they say, “doing the same thing, the same way, usually gets you the same result.” “OBJECTIVES FOR SUCCESS” • Create a ‘state of the art’ marketing/advertising program that targets your buyers where they live and highlights the selling points of your property. • Establish a pricing strategy that will meet your time frame. • Choose a real estate agent and firm that will bring to you the highest level of commitment, creativity and expertise in the LBI real estate market.
1. Marketing/Advertising Program • Marketing/Advertising Plan – explains the various ways your property will be promoted, where you will be advertised and why. • ‘Fast Start’ Action Plan - covers exactly what I will do for you from day one of your listing until we reach the closing table. I manage every detail of your sale with continuous feedback to you. • My Resume – My credentials and why I think I’m the right real estate agent for you. I bring over 30 years of LBI real estate experience as the Owner/Broker of Sand Dollar Real Estate. For more details, please ‘click’ on the document icons. (You need to be actively connected to the Internet.)
2. Technology Why not visit me & LBI at: www.LBIrealestateNews.com Contact with people creates opportunity and the Internet allows us to reach more people more effectively than ever before. For Your Buyer: This Week on LBI- for local headline news, what’s ‘just been listed’ and ‘just been sold’ this week and LBI weather. Updated each week to keep the site fresh and worth visiting often. It establishes us as the local LBI information source. Early Buyer Alert- buyer fills in their basic buying parameters and we email them a link from our local Multiple Listing Service that matches their criteria, then automatic updates. Keeps us in touch on a regular basis with a large base of potential buyers. Seminar Schedule– given on various weekends Spring & Fall and throughout the summer, LBI Real Estate Seminar gets potential buyers educated, committed and excited about LBI real estate. LBI Purchaser – buyers have their own page to see all we have to offer including a video of our homes. We were the first company to offer an exclusive web address on all print advertising for all our sale properties. See how we attract buyers for your property, ‘click’ on the highlighted headline
3. Choosing the Right Agent Hopefully, this introduction has shown you that I’m very serious about earning your business; that I employ the latest technology which will give your property the greatest exposure. But that’s not all: I recognize that the sale of your property is one of the largest financial transactions you will make in a lifetime. It is also usually a very emotion decision as well. Couple that with a more complex real estate market and this can become a very stressful time. You have already experienced some of that stress when your property didn’t sell the first time around. I would welcome the opportunity to show you that there is a better way to market your property. Now, just go a few more slides -- request an ‘Online Market Evaluation’ and we can begin the successful marketing and eventual sale of your property. Office 609-494-1130, Cell 609-290-5360, Email: PatonLBI@att.net
It’s Time to Get Started Let’s first look at your price. We can accomplish this fairly simply with my: Online Market Evaluation Program– Click on the highlighted title, thenenter just a few facts on the online form about your LBI property and I will email you back your property’s current price range of value with extensive supporting documentation as well as current overall LBI market conditions. Once you have had time to digest the information, I would like to arrange for a preview of your property along with a sit down meeting to discuss your time frame to sell. Together, we can set a realistic pricing strategy and discuss the marketing plan that will meet your goals and objectives and I believe will exceed your expectations.
Thank you, for allowing me this opportunity to acquaint you with myself, my company and my approach to the potential marketing & sale of your LBI property.As you ponder what I have shown you, pleaseenjoy the sights and sounds of an LBI sunset!Pat