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7 Pillars of Digital Publishing Success

7 Pillars of Digital Publishing Success. Understanding Integrated Digital Publishing. "Freedom of the press is guaranteed only to those who own one". - AJ Liebling. Gutenberg Era vs. Jobs Era. Gutenberg Era vs. Jobs Era. Digital Publishing Trends. US Household Internet Usage.

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7 Pillars of Digital Publishing Success

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  1. 7 Pillars of Digital Publishing Success Understanding Integrated Digital Publishing

  2. "Freedom of the press is guaranteed only to those who own one". - AJ Liebling

  3. Gutenberg Era vs. Jobs Era

  4. Gutenberg Era vs. Jobs Era

  5. Digital Publishing Trends

  6. US Household Internet Usage 2015: 78% US HH Penetration

  7. US Population is Aging Up 41% Source: U.S. Census Bureau, 2004 In 2020, 45-84 year old adults will number 131M

  8. Media Consumption vs. Spend Print Media Economics are Upside Down

  9. US Internet Activity 92% use email 92% use search 65% use social

  10. US Search Activity 92% of adults search 59% do it daily

  11. US Email Usage 92% of adults email 61% do it daily

  12. US Social Usage Facebook Now Dominates Social Time Spent

  13. Mobile Web Usage Growing Mobile Web to Exceed Desktop Web in 2015

  14. US Tablet Growth 112.5 by 2016 1 in 3 Americans Will Own a Tablet by 2016

  15. Consumer Spending on Content CAGR Source: PwC Global Entertainment And Media Outlook Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content

  16. Consumer Spending on Books digital Source: VSS Forecast 2010 Consumer Book Publishing Digital Book Sales Spurred Industry Turnaround in 2010

  17. FOR EVERY 100 print books sold 105 kindle books sold

  18. Consumer Spending on Magazines Source: VSS Forecast 2010 Consumer Magazines Industry Experts Predict a Magazine Industry Turnaround in 2012

  19. Consumer Spending on Digital Magazines Source: PwC Global Entertainment And Media Outlook By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M

  20. Digital Magazine Retailers While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others

  21. 7 Pillars of Digital Publishing Success

  22. Measurement $ 5, 2 3 9, 2 8 1 3 7 3, 1 1 8 $ 1 4. 0 4

  23. Content

  24. Community PREMIUM CONTENT 305K EMAIL & SOCIAL MEDIA 743K WEBSITE 8.4M

  25. Commerce

  26. Findability

  27. Usability

  28. Shareability

  29. Digital Content Marketing

  30. 3-Step Marketing System

  31. Mequoda Content Marketing Standards

  32. Mequoda Content Marketing Adoption Rate Source: 2011 Mequoda 500 Study

  33. Thank You www.mequoda.com/dpb12 Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Kim Mateus Chief Content Officer Mequoda Group, LLC Kim@Mequoda.com (571) 313-8779

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