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Harnessing the Power of Student-Led Sustainability Research in Wales

James Harper, Senior Communication Officer at Cynnal Cymru – Sustain Wales, highlights the impact of student-led sustainability research in Wales. Collaborating with MSc Marketing students from Cardiff University, the initiative evaluated students' concerns and behaviors related to climate change. The findings revealed critical insights into recycling habits and attitudes toward sustainability in education. Successful presentations to key stakeholders like Lloyds Bank and the Climate Change Commission for Wales emphasized the importance of engagement in shaping future environmental policies.

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Harnessing the Power of Student-Led Sustainability Research in Wales

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  1. James Harper - Senior Communication Officer The power of student-led sustainability research

  2. Little bit of information about Cynnal Cymru – Sustain Wales • Small NFP in Cardiff • Support Welsh Government with their Future Generations legislation • Help the Climate Change Commission for Wales • Run the Sustainable Development Charter • Education sector work • Sharing good practice • Close working with some FE / HE establishments • Cardiff Business School James Harper @marketingQB - the power of student-led sustainability research

  3. Small Business & Sustainability Views & communication • We teamed up with MSc Marketing Students • To do research projects • Contributed to their academic studies • 8 week process Concerns & behaviours Cardiff University Students & Climate Change James Harper - the power of student-led sustainability research

  4. Peter Davies with Geri and the rest of the team James Harper - the power of student-led sustainability research

  5. Pauline, the team and lots of stakeholders James Harper - the power of student-led sustainability research

  6. Findings You will be glad to hear that I’ve summarised these into some info-sheets eating less meat & buying few new clothes less popular 48% ‘not very much affect on FG’ 60% fairly concerned 79% would change behaviours recycling & switching off lights popular 61% ‘neither agree or disagree that UNI is environmentally friendly corporate reputation most interested in environment, energy & recycling want expert advice & latest news cost savings James Harper - the power of student-led sustainability research

  7. great feedback from students • What’s happened? • The students passed with very high marks • They got to present to Lloyds Bank, FSB and the Climate Change Commission for Wales • Lots of learning about sustainability and climate change • We got some brilliant data to support our work • Important step towards more deeper engagement • BIG thanks to Pauline Sin Ting Ho, Chara Fotiou, Hing Lin Wong, Xu Han, Ching-Yi Wu, Fei Song, Geri Saxionis and Xiangying Chi promoted widely James Harper - the power of student-led sustainability research

  8. Thanks for the opportunity to speak It would be great to hear from you – so please get in touch 02920 570-814 james@cynnalcymru.com twitter @marketingQB James Harper - the power of student-led sustainability research

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