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Diving Into the Digital Divide Summer 2012 Intern Project

Diving Into the Digital Divide Summer 2012 Intern Project. How many people don’t use the internet in the U.S.?. How many people don’t use the internet in the U.S.?. CREATE A STRATEGY THAT PROMOTES THE IMPORTANCE OF DIGITAL LITERACY SKILLS

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Diving Into the Digital Divide Summer 2012 Intern Project

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  1. Diving Into the Digital DivideSummer 2012 Intern Project

  2. How many people don’t use the internet in the U.S.?

  3. How many people don’t use the internet in the U.S.?

  4. CREATE A STRATEGY THAT PROMOTES THE IMPORTANCE OF DIGITAL LITERACY SKILLS AND MOTIVATE NON-USERS TO ACCESS FREE COMMUNITY RESOURCES AND TRAINING.

  5. Client

  6. Target “Digitally Apathetic”Non Broadband UsersParents with Children Under 18

  7. We Started with the Desk Research

  8. WE STILL NEED ANSWERS.

  9. So We Went eXploring

  10. What Exactly Did We Do? • We… • Learned from teachers, • Stood with our doormen, • Cleaned with the maids, • Mentored curious digital learners, • Cooked falafels with our local food truck vendors, • Conversed with cab drivers, • And chatted up our parents & family friends.

  11. We Made a Blog www.digitaldifferences.tumblr.com password: exploring

  12. RELEVANCE: Higher Priorities

  13. RELEVANCE: Efficiency

  14. RELEVANCE: Efficiency

  15. FEAR: Inexperience

  16. FEAR: Inexperience

  17. FEAR: Inexperience

  18. FEAR: Embarrassment/Pride

  19. FEAR: Embarrassment/Pride

  20. CHALLENGES

  21. What If? What if we told Raymond that he could double his sales with a new software program that helped him reach buyers in other regions?

  22. What If? What if we told Salah that he could talk to his wife at any time of the day instantly by using Skype?

  23. WHAT DO YOU WANT TO BE BETTER AT?

  24. BRING YOUR PASSIONS TO LIFE. CREATE YOUR WEB.

  25. BRING YOUR PASSIONS TO LIFE. CREATE YOUR WEB.

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