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This guide delves into the vital role of donor engagement in planned giving programs. By exploring the stages of discovery, cultivation, solicitation, and stewardship, we aim to highlight how effective engagement can significantly boost overall fundraising success. Understanding donor motivations and building meaningful relationships are essential for fostering loyalty and encouraging contributions. This objective underscores the importance of implementing strategies that resonate with potential donors, ultimately leading to increased support for philanthropic initiatives.
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1. Donor Engagement from the PG Perspective Discovery, Cultivation, Solicitation, Stewardship
2. Objective: Increase awareness of the critical role that donor engagement has on planned giving programs and overall fundraising success.
3. Pet Peeve #1