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Minorities in Advertising

This piece explores the ethical concerns surrounding targeted marketing practices, particularly toward populations that disproportionately suffer from the adverse effects of certain products, such as tobacco. With a focus on the morality of promoting lethal products to communities with high rates of illness and addiction, it raises essential questions: Is it ethical to market to less educated and vulnerable groups? Should advertisers prioritize moral responsibilities alongside marketing effectiveness? The discussion also highlights the need for minority representation within advertising agencies to approach these sensitive issues responsibly.

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Minorities in Advertising

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  1. Minorities in Advertising Kimberly Dillon Grantham

  2. Target Marketing Issues. . . Or Ethics? • Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States? • A company develops a product that causes disease, death, and addiction, and targets it to a population that uses the product more than the general population.

  3. Target Marketing Issues. . . Or Ethics? • Given that cigarette consumption by more educated consumers has declined, is it ethical for cigarette companies to target the disenfranchised, less educated, more vulnerable communities? • We live in an era of personal responsibility and consumer choice. Marketers target based on demand . . .

  4. Target Marketing Issues. . . Or Ethics? • Are target marketing issues really target marketing issues, or are they more issues surrounding the use of harmful products?

  5. Target Marketing Forum • Why would a company single out a particular group to target when everyone uses the product? • Should advertisers have a responsibility to consider moral issues . . . or just advertising effectiveness?

  6. Advertising Industry Issues • Can general ad agencies approach the subject of how to appeal to a target market in a positive and sensitive way without minority representation within the agency? • What do company executives actually believe about target marketing and its effects?

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