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WHY Global Track Complete Apr 2013

WHY Global Track Complete Apr 2013. One of the world’s largest frontline system. 200,000+ Trucks. More than 1.8 Bn servings a Day. 150,000+ associates. 25MM+ customers. 14,000,000 + coolers. 80+ YEARS RELATIONSHIP with Nielsen. 90+ COUNTRIES. 6+ BEVERAGE CATEGORIES.

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WHY Global Track Complete Apr 2013

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  1. WHY Global Track Complete Apr 2013

  2. One of the world’s largest frontline system 200,000+ Trucks More than 1.8 Bn servings a Day 150,000+ associates 25MM+ customers 14,000,000+ coolers

  3. 80+ YEARS RELATIONSHIP with Nielsen 90+ COUNTRIES 6+ BEVERAGE CATEGORIES 700+ LOCAL INFACT DATABASES 2,000+ REPORTS

  4. Imagine the chaos!!!

  5. CURRENT SITUATION….. • Decentralized reporting and databases prohibit global data extraction as well as alignment across sources and tools • Data received in various formats and locations • Users spend a disproportionate amount of time locating, collecting and aggregating versus reporting and analyzing data

  6. Leading to… 2+2=4vs. E=MC2 Too many reports Different numbers Basic tasks vs. Advanced

  7. And missing big opportunities • Building on institutional knowledge • No system to transfer of best practices • Inability to benchmark • In-efficiencies leading to high cost & long service times • Inflexible to changes

  8. Program Objective • To design and deploy a Globally Harmonized Market Measurement solution that will drive Business Efficiency and Effectiveness One Number One Platform One User Experience

  9. Guiding Principles • Alignment of data standards around the world • To set a new, higher, more flexible base for future insights development • Better technology • More aligned data • Single point of access • To give developing markets a substantial boost in capability • Removal of complexity • Report rationalization • Faster sharing of best practice • Improve quality standards around the world • Replace disparate above-market deliverables with a single solution around the world • As far as reasonable, no loss of local capability, and no imposition of additional subscriptions

  10. i i i i The Big Idea – is Simple Nielsen Answers TM Access anywhere with powerful intuitive tools NIELSEN GLOBAL INTEGRATION PLATFORM Integrate information into a single data store GLOBAL TRACK COMPLETE (GTC) DATA STANDARDS Create the definitive list of every CPG product in the world

  11. Business Benefits 2. 1. 3. Title of Presentation

  12. One User Experience GTC DEMO One Platform One Number

  13. Global data - self service and quick insights Build Once Deploy Anywhere Visualizations Dashboards Actionable Alerts Business Intelligence Answers Anywhere Data Integration Self Service Reporting Sharing & Collaboration Single Global Platform GTC Ease of Use Federated Search

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