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How to Use Internet Marketing to Grow your Company David Steele, Partner Intrada Technologies www.intradatech.com

What is Internet Marketing? Also known as digital marketing, webmarketing, online marketing, or e-marketing. Also refers to search engine Marketing (SEM), search engine optimization (SEO), banner ads on specific websites or devices, email marketing, and Web 2.0 strategies. www.intradatech.com

What is Internet Marketing? What is Web 2.0 strategies? social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies www.intradatech.com

Research Target Market Identify SCA Sustainable Competitive Advantage Goals and Strategy Refine Plans Marketing Plan Analyze Results Develop Plan Track Results Implement Plan www.intradatech.com

Internet Marketing Focus: Develop Plan/Implement Plan/Track Results/Analyze Results Search Engine Optimization (SEO) Search Engine Marketing (SEM) Banner Ads - Google Web 2.0 – Social Media www.intradatech.com

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Develop Plan GOAL: Increase Tire Sale Traffic TARGET: Home Decision Maker CAMPAIGN: Internet Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Banner Ads - Google E-Mail Marketing – E Blasts Web 2.0 – Social Media - FB www.intradatech.com

W3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community. Google Webmaster Guidelines Google 101: How Google crawls, indexes and serves the web. www.intradatech.com

It's a virtual front door to customers and many times that first impression is critical to results. Do you have a professional website but also a strategic plan to track success? www.intradatech.com www.intradatech.com

Enterprise-class web analytics made smarter, friendlier and free. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. www.intradatech.com

Bounce Rates MIN MAX e-Commerce 14% 68% Product Information 3% 50% Lead Generation 5% 81% News / Media 25% 82% Branding 22% 70% Other 13% 85% www.intradatech.com

AWSTATS When: Monthly history Days of month Days of week Hours Who: Countries Full list Robots/Spiders - Full list Last visit Navigation: Visits duration File type Viewed Full list Entry Exit Operating Systems Browsers Referrers: Origin Referring search engines Referring sites Search Key phrases Search Keywords Others: Miscellaneous HTTP Status codes Pages not found www.intradatech.com

AWSTATS Navigation: Visits duration File type Viewed Full list Entry Exit Operating Systems Browsers www.intradatech.com

The correct E-Commerce system combined with a strategic marketing plan can create an online selling machine that does not need a vacation or gets sick. www.intradatech.com

E-Blasts reach current clients and potential customers with information about services and offers. www.intradatech.com

AWSTATS Navigation: Visits duration File type Viewed Full list Entry Exit Operating Systems Browsers www.intradatech.com

Here are 7 questions that I ask before I hit the "publish" button: Have I read the post in its entirety after finishing it? Have I chosen my title carefully? Have I proofread it? Have I linked to one or more of my older posts? Have I made sure that all my links are working? Have I included a captivating image? Have I included one or more ways to engage with my readers? www.intradatech.com

Choose a technology partner to help the company grow and get the biggest bang for its buck. Is technology the solution or a tool used to provide a result? Is the user experience created by a user or a programmer? Who is writing the content and what is their background? Sometimes smaller is better. Is SEO (Search Engine Optimization) part of the initial discussion? Is there a Strategic Plan for using the Internet? How does your vendor explain your business? Take advantage of FREE Website Audits and Analysis services. When quoted a price, discuss ROI goals. Check References and ask questions at the result level. www.intradatech.com

There’s a saying that I’m sure you know – “those that fail to plan, plan to fail”. A SUCESSFUL Internet Marketing campaign requires a plan. www.intradatech.com

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Check out our Search Engine Optimization Starter Guide! Google Webmaster Guidelines Google 101: How Google crawls, indexes and serves the web. World Wide Web Consortium (W3C) www.w3.org W3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community. Social Networks Manage multiple Twitter, Facebook, LinkedIn or Ping.fm accounts in one easy to use interface. http://hootsuite.com/ http://www.google.com/analytics/ WebPosition http://www.webposition.com/ David Steele, Partner djsteele@intradatech.com

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