Moving USB – QSSB Partnership Forward Under USB’s New LRSP

1. Moving USB – QSSB Partnership Forward Under USB’s New LRSP INTERNATIONAL OPPORTUNITIES

2. MEAL Increase the value of U.S. soybean oil to the entire value chain

3. MEAL Feed Industry • Example Projects: • Technical support to feed manufacturers to increase soy use and improve feed quality • Feeding demonstrations in aquaculture to show the economic, environmental and food safety advantages of soy-based feeds. • SBM sample analysis in well-known universities and research centers mainly for Digestible Amino Acids, Metabolizable Energy and Phosphorus, comparing U.S. SBM with SBM from other origins (Brazil, Argentina and India). • Animal production courses to increase technology at integration/farm level. • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience: • Aquafeedmanufacturers and aquaculture producers in all target regions globally • Commercial feed mills and poultry/swine integrations are the main target audiences. Dairy industry is also an interesting market in selected countries.

4. MEAL Feed Industry • Example Projects: • Feeding trials to demonstrate new soy feeds, soy feeds for new species, and feed-based production technologies in aquaculture • Technical training for animal nutritionists, veterinarians, and supply chain personnel demonstrating the advantages of U.S. SBM over SBM from other origins. • Training on the improvement in feed technology and formulation based in actual nutritional values of U.S. SBM. • Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy. • Target Audience: • Swine, poultry, dairy and aqua producers, investors and government sectors to improve knowledge of best animal production and aquaculture practices, U.S. soy advantages and industry growth opportunities • Animal nutritionists and quality control labs demonstrating the advantages of the intrinsic values of U.S. SBM.

5. MEAL Feed Industry • Example Projects: • Stakeholders Meetings • Team missions to specific loading facilities and crushing plants. • Branding Campaign • Goal 3: • Establish a trusted brand for U.S. soy. • U.S. soy branding campaign including intrinsic and extrinsic benefits of buying U.S. SBM and SBs.

6. MEAL Feed Industry • Example Projects: • Seminars, workshops and feeding demonstrations (aquaculture) to show the advantages of feed-based technologies, soy feeds, extrusion technology, and market chain improvements • Training for poultry integrations and dairy producers promoting better nutrition of the animals through increased use of SBM in the diets. • Goal 4: • Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete. • Target Audience: • Aqua feed, production and processing sectors to increase demand for high quality aqua products produced with soy-based feeds; objective is to reduce India soy exports, particularly to SEA, as a means to improve market opportunities for U.S. soy in countries like Vietnam • Poultry and dairy industries to increase the use of SBM in India; objective is to reduce India soy exports.

7. MEAL Food Industry(Human Protein) • Example Projects: • Workshops and seminars on social feeding programs for improved nutrition. • Education and demonstration of use of soy in traditional (tofu, miso, tempeh) and non-traditional (meat substitutes, baking, meat producers) foods. • All WISSH projects in the developing world. • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience: • Foreign governments, NGOs, ingredient manufacturers, food companies and buyers

8. MEAL Food Industry(Human Protein) • Example Projects: • Buyer/Importer workshops and trade team exchanges • Technical assistance to food manufacturers • Promotion of food products • Opportunities for new products and product line extensions • Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy • Target Audience: • Soy importers, food ingredient manufacturers, food companies and buyers

9. MEAL Food Industry(Human Protein) • Example Projects: • Introduce soy-based dal analog – a staple of India cooking (soy-fortified lentil substitute) – to the marketplace • Soy fortification of wheat and other flours for improved nutrition, appearance and shelf-life • Goal 3: • Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.  • Target Audience: • Food companies and millers to incorporate soy flour in staple food items to reduce exports of Indian soy.

10. OIL Increase the value of U.S. soybean oil to the entire value chain

11. OIL Food Industry • Example Projects: • Workshops, seminars, market studies and promotional assistance for expanding distribution channels for soybean oil • Market study on the potential impact of IP-GM high oleic soybeans • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience: • Soy importers, oil-seed crushers, food ingredient manufacturers, food companies and buyers

12. OIL Food Industry • Example Projects: • Technical support and training for crushers and soybean processors • Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy. • Target Audience: • Oil-seed crushers, food ingredient manufacturers, food companies and buyers

13. OIL Industrial Markets • Example Projects: • Polyurethane trade shows and technical consulting Successful marketing efforts in the domestic market will be expanded to international opportunities. This is a potential growth opportunity, but currently the efforts and funding in this area are minimal. • Goal 1: • Differentiate the value advantage of U.S. soy from other competing products to increase value and/or market share. • Target audience: • global polyurethane manufacturers and formulators for use in the foam industry (i.e. seat cushions and bedding).

14. FREEDOM TO OPERATE Ensure that our industry and its customers have the freedom and infrastructure to operate

15. F 2 O Market Access • Example Projects: • Work with industry for acceptance of free trade agreements such as recently enacted Colombia, Panama, Korea FTAs or the in negotiation Trans Pacific Partnership FTA • Coordination of soy crushers in several countries to address negative impact of Argentina Differential Export Taxes • Goal 1: • Develop credible resources to educate foreign governments, influencers and stakeholders to improve market access and resolve trade barriers.

16. F 2 O Market Access • Example Projects: • Partnership with U.S. poultry, meat, dairy, grains trade associations to provide detailed information to government officials in Vietnam and China of establishment of food safety regulations • Foreign team visit to U.S. to meet with U.S. regulators to help develop foreign government regulatory food safety system • Goal 2: • Increase the awareness of globally-recognized sound science associated with U.S. soy with regard to food safety.

17. F 2 O Biotechnology • Example Projects: • Analysis of economic impact of Turkish biotech regulations on local industry valued at $800 million annually • Joint mission to Europe with U.S. and South American soy growers to promote sound science of biotech soy with unified soy farmer voice • Goal 1: • Increase the awareness of globally-recognized sound science associated with U.S. soy with regard to biotech.

18. F 2 O Sustainability • Example Projects: • Sustainability task force • PR program • GBI program on U.S. product sustainability • Goal 1: • Increase the awareness of globally-recognized sound science associated with U.S. soy with regard to sustainability.

19. F 2 O Sustainability • Example Projects: • On-site farm visits to see the sustainability practices of U.S. farmers by U.S. soy importers and consumers • Consideration for development of U.S. sustainability certificates • Goal 2: • Differentiate the sustainability advantage of U.S. soy from other competing products and origins to increase value and/or market share.

20. CUSTOMER FOCUS Meet our customers’ needs with quality soy products and services to enhance and expand our market.

21. Feed Industry CUSTOMER FOCUS • Example Projects: • Seminars, workshops and feeding trials. • Technical training • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience: • Animal producers and other downstream users • Crush industry and feed mills (trade servicing activities)

22. Feed Industry CUSTOMER FOCUS • Example Projects: • Investment seminars • Buyers conferences • Risk management seminars • Downstream training and technical support • High Level Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy. • Target Audience: • Animal producers and other downstream users • Crush industry and feed mills (trade servicing activities)

23. Food Industry CUSTOMER FOCUS • Example Projects: • Promotion and training throughout the supply chain, including consumers • Buyers Conferences • Risk Management Seminars • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.

24. Buyers CUSTOMER FOCUS • Example Projects: • Buyer Conferences • One-on-one meetings • Trade teams to the U.S. • Grower leader travel • Investment seminar • Goal 1: • Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Goal 2: • Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.