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National Grocers Association Case Competition

g reat food. good neighbor. National Grocers Association Case Competition. University of Minnesota Tory Ahmann | Denise Fung Ashley Gilles | Kim Tam. g reat food. good neighbor. "Chief exists to delight our customers with great food and experiences.". g reat food. good neighbor.

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National Grocers Association Case Competition

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  1. great food. good neighbor.

    National Grocers Association

    Case Competition

    University of Minnesota Tory Ahmann | Denise Fung Ashley Gilles | Kim Tam
  2. great food. good neighbor. "Chief exists to delight our customers with great food and experiences."
  3. great food. good neighbor.
  4. great food. good neighbor.
  5. great food. good neighbor. Business Problem Existing customers are not experiencing the mission to its full potential.
  6. great food. good neighbor. Part Two: Update Labels Signage Flyer Part One: Chief’s & Ray’s Signature Items Strategic Solution Part Three: Produce Department
  7. great food. good neighbor. Strategic Solution Part One
  8. great food. good neighbor.
  9. great food. good neighbor. Classifying Customer Service
  10. great food. good neighbor. Strategic Solution Part Two
  11. great food. good neighbor.
  12. great food. good neighbor.
  13. great food. good neighbor.
  14. great food. good neighbor.
  15. great food. good neighbor.
  16. great food. good neighbor. Strategic Solution Part Three
  17. great food. good neighbor.
  18. great food. good neighbor. Employee Training
  19. great food. good neighbor. Incremental Marketing Costs Total New Plan Cost is $60,096 or 6% of Chief’s existing $1 million marketing budget Highlighting new labels strategy (great food) Highlighting Chief Signature items (great food) We recognized there are small incremental costs from Chief University for training, but these are difficult to break down *per unit costs and quantities are available upon request
  20. great food. good neighbor. Financial Plan Assumptions In our plan, we will only focus on the findings from the incremental margin from these 4 segments % of Chief segments are assumptions after reviewing the Mosaic USA Data
  21. great food. good neighbor. Assumptions Key assumptions are average trips, dollars spent per trip, and the number of Chief Customers. This assumption is made base on the 2012 Food Marketing Institute and experts opinion. Middle income segment is assumed to be 55% * Analysis for the low income demographic are made, but it is not presented here. Available upon request
  22. great food. good neighbor. The Bottom Line
  23. great food. good neighbor. 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Timeline Train Staff Renew signage Implement newly trained staff Replace display bins in 6 stores Track sales and spending/trip Replace display bins in 6 stores Track sales and spending/trip Evaluation Improvement
  24. great food. good neighbor.
  25. great food. good neighbor. Strategic Solution 1.Highlight Chief Signature Products 2. Create more visibility through a consistent look 3.Remodel produce aisle to upsell Chief Signature Products
  26. great food. good neighbor. Thank you!
  27. great food. good neighbor. References Berman, Barry and Evans, Joel R. Retail Management: A Strategic Approach , 111h Edition "It's Dinnertime | Share Our Strength's Cooking Matters.” No Kid Hungry.N.p., n.d. Web. 29 Jan. 2013. "Greater Minneapolis Area Grocery Stores." Personal interview. 20 Dec. 2012. "US Grocery Shopping Trends 2012." FMI The Voice of Food Retail. Food Marketing Institute, 2012. Web. 18 Jan. 2013. Underhill, Paco. "A Science Is Born." Why We Buy: The Science of Shopping. New York: Simon & Schuster, 1999. 25-26. Print.  "University of Minnesota Students Signage Survey." Personal interview. 15 Dec. 2012.
  28. great food. good neighbor. Assumptions
  29. great food. good neighbor. Marketing Cost
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