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South Florida Executive Board Media Training Primer

South Florida Executive Board Media Training Primer

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South Florida Executive Board Media Training Primer

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  1. South Florida Executive BoardMedia Training Primer Mouse over to play audio

  2. Good Media Relations is Good Business

  3. Three Types Of Media Interviews

  4. What Do All Media Interviews Have In Common?

  5. 1. • Commercial • Control • Credibility • Cosmetics What do you want the audience to remember? • Have 3-4 key messages memorized! • Be ready for your elevator pitch!

  6. 2. • Commercial • Control • Credibility • Cosmetics Control – It’s all about attitude! Be confident • YOU are the expert • YOU are prepared • YOU will help someone become more aware of your agency/program.

  7. 3. • Commercial • Control • Credibility • Cosmetics Credibility – It’s about 3 things: • Don’t ever lie/guess • Stay in your lane! • Don’t lose your cool/patience.

  8. 4. • Commercial • Control • Credibility • Cosmetics Cosmetics – Seeing is believing! • Body language conveys the real you. • What’s behind you is important.

  9. Cosmetics

  10. The Interview: Prepare! • Why does the reporter want to interview you? • What will you discuss, to whom and for what reason? • Do your homework! Research! • What are your 3 key messages? • Practice • Rehearse, be confident, anticipate tough questions.

  11. Ground Rules • Perfectly acceptable to set rules before an interview. • Restrictive rules may reflect lack of transparency or trust. • Consider length of time to be a governing ground rule. • Recording the conversation?

  12. The Interview • Answer the question! • Share your message early and often • Avoid jargon & Avoid personal opinions • Remember: you are talking to residents • Be friendly & courteous • Silence is golden

  13. The Interview: Tips • Listen to the reporter’s entire question. Understand it. Clarify if needed. • Pause – Select key points. Keep eyes up. • Present – Repeat question in answer. Respond. Stop talking when you’ve answered the question to your satisfaction. Don’t ramble.

  14. Radio Tips • Ask if the interview will be live or on tape • Use conversational tone • Speak concisely • Don’t ramble. Don’t try to fill “dead air” • Keep your notes in front of you!

  15. Television Tips • Ask the reporter what questions they’ll ask you • Check your appearance • Know what is behind you. • Speak to the interviewer. Ignore the camera. • Hand gestures acceptable. • Assume camera and microphone are always on.

  16. Print Interview • Can be done in person, on telephone or email responses. • Follow up to check understanding. • Don’t assume you will be able to see article before it goes to print.

  17. After the Interview… • Provide any data/statistics/photos you agreed upon. • Verify with reporter you were understood. • Read/watch completed interview. • Share the coverage if you like it!

  18. Practice Scenario Situation: The South Florida Executive Board is having a job fair and you are representing your agency. A television reporter comes up to you and wants to interview you for a news story on the event.

  19. South Florida Executive BoardMedia Training Primer • Thank you for reviewing this primer. Please contact the S FL FEB office for more information about the follow-on in-person media training offered through the FEB Public Affairs Committee. • South Florida Federal Executive Board • Phone: (954) 792-1109 • E-mail: info@southflorida.feb.gov