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Engaging Clients: Powerful Collaboration Strategies for Mental Health Trust

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Learn essential collaboration strategies for mental health and learning disabilities NHS trust. Understand communication methods, audience segmentation, and stakeholder analysis to foster effective client engagement.

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Engaging Clients: Powerful Collaboration Strategies for Mental Health Trust

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  1. Collaboration, not command How do I engage my client?

  2. Who we are • Mental health and learning disabilities NHS trust • Formed 2006 – merger of TNEY and CDDPS • Population of 1.4m, • 2,000 sq miles from Scarborough in south to Shotley Bride in north • 140 sites • 2 legacy intranets • Electronic record projects

  3. Collaborate, not command • The benefits of collaboration • Who are you talking to? • How are you communicating with them? • What do they think of you? • What do you need to remember?

  4. Why collaborate? • So we understand their requirements • So they understand our limitations • Compromise • Futureproofing

  5. Who are you talking to? • Segmenting your audience • Stakeholder analysis

  6. How are you communicating with them? • Mass communication vs personal communication • Qualitative vs quantitative information • Formal and informal • Honesty and credibility

  7. What do they think of you? • Context • Reputation • Interest / affect

  8. What do you need to remember? • Open and closed systems of communication • Two-way symmetric approach • Agreement and understanding • Dissemination vs communication

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