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Engaging Clients: Powerful Collaboration Strategies for Mental Health Trust

Learn essential collaboration strategies for mental health and learning disabilities NHS trust. Understand communication methods, audience segmentation, and stakeholder analysis to foster effective client engagement.

dylan-robertson
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Engaging Clients: Powerful Collaboration Strategies for Mental Health Trust

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Presentation Transcript

  1. Collaboration, not command How do I engage my client?

  2. Who we are • Mental health and learning disabilities NHS trust • Formed 2006 – merger of TNEY and CDDPS • Population of 1.4m, • 2,000 sq miles from Scarborough in south to Shotley Bride in north • 140 sites • 2 legacy intranets • Electronic record projects

  3. Collaborate, not command • The benefits of collaboration • Who are you talking to? • How are you communicating with them? • What do they think of you? • What do you need to remember?

  4. Why collaborate? • So we understand their requirements • So they understand our limitations • Compromise • Futureproofing

  5. Who are you talking to? • Segmenting your audience • Stakeholder analysis

  6. How are you communicating with them? • Mass communication vs personal communication • Qualitative vs quantitative information • Formal and informal • Honesty and credibility

  7. What do they think of you? • Context • Reputation • Interest / affect

  8. What do you need to remember? • Open and closed systems of communication • Two-way symmetric approach • Agreement and understanding • Dissemination vs communication

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